Niles, IL – May 10th, 2021 – Award-winning importer Winesellers, Ltd. announces the release of Mont Gravet Rose in 3-Liter boxed wine format. It will launch nationally this month with a suggested retail price of $25, just in time to kick-off the Spring and Summer Rose season. The 3-Liter alternative format, equal to 4 bottles of 750ml wine, will offer their loyal customers a savings of over 30% compared to equal volume in bottles. In addition, the format provides the sustainability and guarantee of longer freshness after opening that today’s consumers value.
Winesellers, Ltd., in partnership with the Master Family, launched the 750ml format of Mont Gravet Rose in the Spring of 2016 and it has quickly catapulted into one of fastest growing wines in the portfolio. In the most recent Nielsen scan data, Mont Gravet Rose ranked #4 in the $10 and under French Rose category. Mont Gravet Rose had seen double-digit growth leading up to the start of 2020, and the overall brand is poised to continue earning market share with the release of the 3-Liter Box.
Jordan Sager, Co-President of Winesellers, Ltd. comments, “It is exciting to introduce this item that combines two hot categorical trends of recent times, Rose wine and alternative formats.” He continues, “Today’s wine consumer is adventurous and willing to try new formats that fit their needs without compromising quality, selection and values.” Mont Gravet Rose is also available in 750ml at a national suggested retail of $10.
ABOUT MONT GRAVET
Mont Gravet is a line of excellent value wines (a red, white and rosé) from the Gascony and Languedoc regions of France. The name comes from the small stones (gravets) found in the hillside vineyards (mont in French) of both regions. The wines are sourced from top producers that the Master and Sager families have worked with for many years and represent some of the very best French wine values available anywhere. All are made from lesser-known indigenous grapes from the Southwestern parts of France.
ABOUT WINESELLERS, LTD.
Founded in 1978 by Yale Sager, Winesellers, Ltd. is a second generation, family-owned and globally recognized importer, and marketer of fine wines to the U.S. market. The company’s portfolio represents the finest quality of wines in their respective price category and has widespread distribution in all 50 U.S. states. The Winesellers, Ltd. portfolio includes producers and brands from Argentina, France, Spain, Portugal, Germany, Italy, New Zealand, and other countries worldwide.