The partnership brings two wine education experts together to provide a one-of-a-kind experience for wine lovers
NAPA, Calif.– May 04, 2021– Today, Wine Access, the premier destination for discovering expert-curated wines, announced its partnership with Wine Folly, a top wine educator devoted to wine appreciation, to create an exclusive and informational wine club. The Wine Folly Wine Club features six themed deliveries per year that include four top-quality bottles of wine curated by Wine Access’ Head of Wine, Vanessa Conlin MW, in collaboration with James Beard award-winning author Madeline Puckette, Co-Founder of Wine Folly.
As the two brands share the value of education and quality, each shipment features an exceptional selection of wines sourced from independent producers accompanied by educational materials that will help bring the bottles and theme to life. The Wine Folly Wine Club was created with the goal of enhancing wine knowledge and includes a series of educational tasting videos featuring insight from Wine Access’ Head of Wine, Vanessa Conlin MW, who is well versed in each shipment’s theme.
“Since our inception, Wine Folly has been dedicated to educating wine lovers through a vast array of educational content. We are excited to bring our mission to life through our partnership with Wine Access by curating a group of exclusive bottles that embody each shipment’s theme allowing customers to learn more about wine by enjoying our hand-picked wine selection,” said Madeline Puckette, Co-Founder of Wine Folly.
Each Wine Folly Wine Club subscription is themed to bring a unique and educational moment to life through experiences that touch on the history and varietals of wine, further expanding upon the knowledge of both a novice wine drinker and educated connoisseur. Some of the themes, which have been thoughtfully chosen through the collaborative efforts of Wine Access’ Vanessa Conlin MW and Wine Folly’s Madeline Puckette, include:
- Single Varieties vs. Blends: Discover in side-by-side tastings why winemakers opt to release single-varietal wines or favor their blended brethren.
- Different Vintages: Explore how time (in a barrel or bottle) changes how a wine looks, smells, and tastes.
- Old World vs. New World: Discover the telltale signs that indicate a wine’s geographic origin via classic bottles from Europe, the Americas, and more.
“We are very excited to partner with Wine Folly, a renowned expert in the wine industry, to create a new and immersive way to take customers on a wine journey,” said Joe Fisch, CEO of Wine Access. “By leveraging this partnership with Wine Folly, we are able to provide in-depth content and themes that will further consumers’ knowledge of wine through experiences that make both the bottle and our team of experts the teachers.”
Wine Folly is a leading content site focused on furthering the consumers’ wine journey through education. As part of its mission Wine Folly has also released two top-selling books, Wine Folly: The Essential Guide to Wine and Wine Folly: Magnum Edition, The Master Guide, which have been named a New York Times best-seller and James Beard award winner respectively. The brand is committed to expanding wine lovers’ palates through in-depth guides on wine regions, varietals, grapes, wine terms and more. Recently Wine Folly launched its Walla Walla Valley Wine Guide, a dynamic digital guide created in coordination with Walla Walla Valley Wines, to educate consumers on the region’s unique offerings.
The club will be available for registration on XX with shipments beginning XX. To sign up for the education experience in a bottle, please visit, www.wineaccess.com/folly.
ABOUT WINE ACCESS
Founded in 1996, Wine Access is the leading online direct-to-consumer wine platform offering the world’s most coveted wines. As one of the earliest adopters of ecommerce and DTC offerings in the digital wine space, Wine Access curates high quality wines from every wine region around the globe, creating more accessible ways to enjoy wine that extend beyond the bottle. Wine Access’ Master of Wine, Master Sommelier, and team of industry experts taste over 20,000 wines a year, offering only those that exceed the expectations defined by their prices. Through Wine Access’ network of family-owned, legendary winemakers, and coveted marquees, customers have access to an inspiring curation of unique and often unattainable wines. To build a deeper understanding and connection to each bottle, every shipment includes original tasting notes, flavor profiles, pairing recommendations, and compelling original stories that capture the authentic personality, passion, and philosophy of the producer. Wine Access also offers a Wine Club membership that unlocks access to rare and highly coveted wine selections from every major wine-growing region around the globe four times a year. In 2021, Wine Access was named the official wine provider of the MICHELIN Guide. To find out more, visit https://www.wineaccess.com/.
ABOUT FOLLY ENTERPRISES
Folly Enterprises are the people behind the Wine Folly (winefolly.com) and Global Wine Database (gwdb.io) brands. We’re focused on producing compelling user experiences and products that have a significant impact on the wine industry. Wine Folly connects people to wine. Through online discovery, people connect with the stories and people who are making great wines. The site offers educational products, engaging content, and a web portal to a progressive, knowledge-driven wine culture. Global Wine Database is a platform for wine data. Specifically, accurate wine information sourced directly from wine producers globally. Accurate information helps the industry at every level from farm to table.
