Home Industry News Releases Gavin Jones Establishes GRJ Beverage Consulting Ltd

Gavin Jones Establishes GRJ Beverage Consulting Ltd


Hong Kong, Monday 8 February 2021 – GRJ Beverage Consulting opened its doors today; a new consultancy offering beverage brands an alternative resource focusing on the Asia Pacific markets. 

GRJ Beverage Consulting is headed up by Gavin Jones who retired as Managing Director of Jebsen Beverage Company at the end of December 2020, after a distinguished 25 year career with the group.  Gavin has a proven track record in overseeing the expansion of globally recognised brands as well as creating and developing brands from scratch, while building businesses of significant size and scale. 

The consultancy’s mission is to support a handful of select clients in their quest to build robust, sustainable business development in the Asia Pacific region.

Gavin Jones, Founder and Managing Director commented, “After a fulfilling and rewarding corporate career over the past 30 years, I am completely energised and excited by the prospect of running my own agency and helping support a select few brands realise their full potential in these fabulous markets. We have the good fortune to be able to offer bespoke services to best reflect the needs and ambitions of the chosen brand owners“.

“Leveraging my 30 years’ experience and know how, and drawing on my community of leading and dynamic professionals around the region, I have every confidence GRJ Beverage Consulting can provide the platforms of support to ensure rewarding success stories”.

Based in Hong Kong, the consultancy’s four focus areas of expertise, specialising in the Asia Pacific region are:

  • Strategy
  • Distribution
  • Creation
  • Talent Engagement

Gavin Jones added, “This is an opportunity for brand owners to consider a fresh approach to building their businesses here in the Asia Pacific region, where together we can construct tailor made solutions to establish a meaningful presence now and long into the future”.

GRJ Beverage Consulting is an independent organisation committed to supporting select beverage brand owners grow their business in the Asia Pacific region. The trusted bridge between brand owners and their distribution partners.



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