Home Industry News Releases Scheid Family Wines Announces Two New Hires

Scheid Family Wines Announces Two New Hires


Joanne Schmidt – Area Sales Manager and Patrick Baker – Production Sales

Joanne Schmidt

SALINAS, CA, October 20, 2020 – Scheid Family Wines based in Monterey County, California, is pleased to welcome Joanne Schmidt to the North Midwest Sales Team as the Area Sales Manager covering Illinois, Wisconsin, Minnesota and Iowa, and Patrick Baker as a new member of the Production Sales Team. Schmidt will be based in Milwaukee, Wisconsin, while Baker will be based at Scheid’s winery campus in Greenfield, California.

Schmidt joins the Scheid team with more than 14 years of sales management experience in the alcohol beverage industry. Prior to joining Scheid Family Wines, she worked for Gerard Bertrand, where she spent two years as the Midwest Regional Manager. She has worked in similar roles for Sokol Blosser Winery and Huneeus Vintners and has distributor experience working for General Beverage in Wisconsin.

Baker brings over 17 years of diverse wine business experience to the sales team. He is knowledgeable in many facets including winemaking, viticulture, winery management, teaching wine business at the university level, winery software and leading-edge technologies. Most recently, he worked as the VP of Sales for Agrothermal in Grower Relations.

“We are excited to have Joanne and Patrick join the Scheid team,” stated Tony Stephen, Chief Sales Officer of Scheid Family Wines. “They both bring deep foundational experience and enthusiasm for building relationships to generate new opportunities for Scheid Family Wines.” 

Patrick Baker
Patrick Baker

Schmidt graduated from the University of Wisconsin – Milwaukee. She now resides back in Milwaukee with her family and is a certified health and lifestyle coach. Baker graduated from the University of Washington and is a newly planted resident of Atascadero, California, having just relocated from Sonoma County with his wife.

About Scheid Family Wines

Scheid Family Wines is a family-owned, estate-driven wine company founded in 1972. With 4,000 acres of sustainably certified vineyards located in Monterey County, California, and an innovative luxury level winery, Scheid Family Wines is fully integrated to bring high quality estate grown wines to the marketplace. Scheid’s winery and bottling operations are powered by 100% renewable wind energy generated by a 396-foot tall wind turbine, which also supplies energy to many homes in the local community. The Scheid Family Wines globally distributed portfolio includes Scheid Vineyards, Sunny with a Chance of Flowers, Ryder Estate, District 7, Ranch 32, Metz Road, VDR and Stokes’ Ghost. Scheid Family Wines also produces many regionally distributed brands for specific clients and distributors. For more information, please visit www.scheidfamilywines.com.



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