Home Industry News Releases Seventh Annual WineaPAWlooza 2020: ‘Pawlooza in Place Raises More Than $1 Million...

Seventh Annual WineaPAWlooza 2020: ‘Pawlooza in Place Raises More Than $1 Million for Jameson Humane


Trailblazing Virtual and Live Auction Raises Critical Funds for Napa Valley Impact-Driven Animal Welfare Non-Profit

(Napa, Calif.) — August 4, 2020 — Jameson Humane (formally known as Jameson Animal Rescue Ranch), an impact-driven nonprofit that educates to inspire change on behalf of companion and farmed animals in need, today announced that WineaPAWlooza 2020: ‘Pawlooza in Place raised more than $1M at their first-of-its-kind virtual and live auction held on July 25. Jason and Christina Wise of SOMM TV and SOMM, a trio of award-winning documentary films, produced a revolutionary two-hour live event which merged the excitement of a live auction with pre-recorded content from more than 50 vintners and sponsors who generously donated their time, rare wines, and amazing one-of-a-kind lots.

Hosted by famed auctioneer Fritz Hatton and Master of Wine Vanessa Conlin, the 2020 auction was the first time Jameson Humane had held a virtual auction, and more than 500 people tuned in from across the United States and around the world, including Mexico, Canada, Sweden, Australia, and even Norway.

The top five auction lots were:

  1. Lot 8: From the Founder’s Cellar: Screaming Eagle 3X3 – donated by Screaming Eagle founder Jeannie Phillips
  2. Lot 12: Custom Barrel of Rutherford Royalty – donated by Andy Beckstoffer and Helen Keplinger
  3. Lot 10: Two Wild and Crazy Guys: Do the Laundry with Andy and Tor  – donated by Andy Beckstoffer and Tor Kenward
  4. Lot 6: The Bounty of Beckstoffer: From the Vintners’ Cellars – donated by Alejandro Bulgheroni, Alpha Omega, Arrow & Branch, Boich Family Cellar, Carte Blanche, Carter Cellars, Fait-Main Wines, Karl Lawrence, Macauley, Morlet Family Vineyards, Myriad Cellars, Purlieu, TOR and Vice Versa
  5. Lot 1: Keep it 100 with Schrader Cellars Old Sparky – donated by Thomas Rivers Brown, Carol Schrader, and Dean and Laurie Gray and Steve Nordhoff

Jameson and WineaPAWlooza co-founder Monica Stevens commented, “From the beginning, we knew this year’s WineaPAWlooza was going to be different. The richness of the event was about the generosity and collaboration of our vintners and community, coupled with the spectacular support of our donors and the entire team at SOMM TV, without whom, the event would not have been possible. The response was phenomenal with more than 500 people tuning in and many of those donating to our cause. The response reaffirmed our belief that the community understands how important our mission is. We help raise awareness, educate, and respond to needs when a disaster strikes; the community supports us—together we save animals lives and make world a better place.”

“WineaPAWlooza is a remarkable event, and we were thrilled and honored to have it on SOMMTV, enabling us to work with Jameson Humane to bring Napa Valley to the world in such an inclusive and accessible broadcast. ” – Jason Wise, SOMM TV


In 2014, Monica and David Stevens founded Jameson Humane (Jameson) as a 501(c)(3) registered nonprofit organization to improve animal welfare through global collaboration and education for the benefit of all life. Guided by instincts, Jameson has not followed the traditional path of “animal rescue” but instead listened to the community and responded holistically to the needs of our animals and their human guardians. As an impact-driven nonprofit organization that collaborates and educates to inspire change in animal welfare, not only in local communities, but around the world, Jameson’s program model includes a variety of novel solutions and approaches driven by education. Every day, Jameson’s work is guided by how animals, the environment, and the community are all inextricably connected. For more information, please visit https://www.jamesonanimalrescueranch.org.


WineaPAWlooza is Jameson’s annual fundraiser, an event that has earned its place as one of the top ten wine events in the country according to Wine Spectator magazine. The money raised from this spirited and anticipated event all go to operating costs and supply the critical funds necessary for Jameson’s programs to improve the state of animal welfare, respond to tragic disasters and save animal lives. Because of WineaPAWlooza, in the past five years, Jameson has been able to help 15,000 animals and their humans in our community and beyond through vital programs that work across the inextricable web between animal welfare, our community, and the environment.


SOMM TV is the first full SVOD (subscription video on demand) streaming platform in the wine, food, and travel space with exclusive new shows, films, and educational content created from the ground up by the team that made the award-winning SOMM documentary series.  SOMM TV is available on all devices worldwide and first-time users to SOMM TV can enjoy all available content with a seven-day free trial. For more information visit: www.sommtv.com

Previous articleAfternoon Brief, August 3
Next articleScott Labs Launches 100% Clean Cork Promise for Entire Range of Cork Offerings 


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.