Home Wine Business Editorial WIN Webinars Marketing During a Crisis: Tips to Pivot Your Marketing Messages (Webinar)

Marketing During a Crisis: Tips to Pivot Your Marketing Messages (Webinar)


The COVID-19 outbreak has affected all aspects of how we do business, including marketing. And when it comes to current and planned campaigns, marketing teams face unique challenges during a crisis.
In this 30-minute webinar, Susan DeMatei of WineGlass Marketing, a direct marketing agency serving the wine industry, shares insights into why understanding consumer psychology and the underlying emotions is critical when advertising during a crisis.

In this webinar you’ll learn:

  • What your consumers need to hear right now
  • How to alter marketing strategies to fit the current climate
  • How to support your brand by staying true to yourself

Moderated by:

Susan DeMatei
Susan DeMatei
Owner / WineGlass Marketing

Susan has over 25 years of experience in winery consumer Direct Marketing, including Wine Club, database marketing, CRM, e-commerce, social media, events and general luxury wine marketing encompassing awareness, conversion and loyalty. In 2012 Susan started WineGlass Marketing.

She holds a B.S. in Communications from Boston University and an A.S. in Viticulture from Napa Valley College. She is a Certified Sommelier with the Court of Master Sommeliers and a Certified Specialist in Wine/Wine Education with the Society of Wine Educators. She was awarded a DMA (Direct Marketing Association) award for strategic excellence and results for her email campaign launching the first smart phone for Sprint.



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