Novato, CA—March 10, 2020—Today, WX Brands is pleased to announce that Jeff Ngo has joined the company’s executive team as Senior Vice President of Marketing. Ngo will lead the company’s marketing and direct-to-consumer efforts for its growing portfolio of nationally distributed wine brands as well as its large stable of exclusive brands. WX Brands is a #15 wine company, according to Wine Business (February 2020).
“Jeff’s business acumen and proven track record of creating compelling marketing programs that build brands and drive sales is remarkable,” said Peter Byck, WX Brands’ President & CEO. “What’s more, Jeff has the exceptional ability to communicate his vision to all members of the team; he couldn’t be a better fit for WX.”
Ngo joins WX Brands with over a 20-year business career with a specialty in brand management at multi-brand portfolio companies including Jackson Family Wines, E. & J. Gallo Winery, and Diamond Foods. He has a long history of identifying consumer trends and creating innovative marketing campaigns and products to address those trends. Prior to Ngo’s career in brand management, he was a consultant with Price Waterhouse Coopers, leading change at Fortune 500 companies around the country. Ngo holds a BA from the University of Pennsylvania and an MBA with High Distinction from the Ross School of Business at the University of Michigan.
“WX Brands has a great track record and has created a winning team,” said Ngo. “I was drawn to the opportunity to collaborate and add my past experience with multi-brand, multi-channel companies to a collection of wine brands with incredible consumer appeal.”
Established in 1999, WX Brands offers a portfolio of nationally available wine brands including Bread & Butter, Jamieson Ranch Vineyards Portfolio (Double Lariat, Reata, Whiplash and Light Horse), Chronic Cellars, Jelly Jar Wines, Our Daily Wines, and Reckless Love Wines. The company recently added the Baileyana portfolio of wines (Baileyana, True Myth, Tangent, Zocker) from the Central Coast to the company’s national brand portfolio.