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To Celebrate the Launch, Eataly and Ca’ Dei Frati Launch Three Pop– Up Bars, in Chicago, New York and Los Angeles

Miami, Florida (October 2019) — Ethica Wines toasts the Autumn season with an enriched portfolio of selected wineries and it is proud to announce that Cà dei Frati has exclusively joined their USA portfolio as a new wine producer, bringing to the US tables the new crisp Italian wine from Lugana.

Family owned by the Dal Cero family since 1939, Cà dei Frati has been the leading producer of Lugana wines and a top seller in Italy, Germany, the UK and is set for major success in the US.

The Dal Cero family has transformed their Cà dei Frati – ‘house of friars’ – property into a modern Italian estate over the past two decades. They have formed an ideal vineyard for their popular Lugana wines that rival US favorites like Pinot Grigio and Chardonnay, with its low sulfites and smooth notes.

The 200-hectare Cà dei Frati property is in Sirmione, between the southern shores of Lake Garda in Lombardy. It is the largest lake in Italy and is known for its sophisticated elegant lifestyle, and the Dolomite mountains. The grapes benefit from the moderate climate combination, which also provides quality limestone soil essential for the growth of the 10-35-year-old vines.

The Cà dei Frati US portfolio features five wines: their cornerstone I FRATI Lugana DOC, a flagship wine with a perfume of white flowers, peaches and ripe lemons and an iconic widely recognizable bottle design; BROLETTINO Lugana DOC, crafted from the great native grape Turbiana; ROSA DEI FRATI Riviera del Garda Classico Doc, a delicate rosé with tantalizing aromas and a refreshing, thirst quenching character; RONCHEDONE Vino Rosso whose savory character is balanced with round tannins and a freshness on the finish which is typical of the area, and PIETRO DAL CERO Amarone della Valpolicella DOCG with its fantastic body and acidity, remarkable mineral elegance, and prominent yet supple tannins

As part of the launch in the US market, Cà dei Frati will collaborate with Eataly, the biggest retailer of premium Italian products, in October three pop-up bars in their Chicago, New York City, and Los Angeles locations will open. For this special occasion, a tailor made “aperitivo” will feature the five Cà dei Frati wines on the menu – highlighting the seal-emblazoned wine bottles – paired with a carefully selected assortment of cheeses and salami like Grana Padano DOP, Provolone Valpadano, Piave Stravecchio and Taleggio, mortadella, and bresaola.

“We are delighted to have Cà dei Frati as part of the Ethica Wines portfolio. The amazing strong family history, impeccable grapes, outstanding wines and the attention to detail, will ensure amazing success of the line-up in the US,” says Francesco Ganz, CEO of Ethica Wines. “The I Frati Lugana DOC and Brolettino Lugana DOC have the potential to become a new favorite white wine of US consumers, bringing the fruity and citrusy notes of a Chardonnay or Pinot Grigio but with a strong, remarkable profile that you will immediately love.”

Since 1967, a controlled origin designation (DOC) has existed for Lugana, in which Pietro Dal Cero played a fundamental role when drawing up the initial regulations; it lays down that at least 90% of the product must come from the Turbiana grapes and so the blend only makes up 10% (usually, Sauvignon or Chardonnay is added), although Cà dei Frati uses 100% Turbiana. These quality standards, in combination with the microclimate on the shores of Lake Garda, ensure that Cà dei Frati Lugana wines are unique, excellent quality, and sure to captivate the US market.

ABOUT ETHICA WINES

Ethica Wines represents a selection of unique, authentic Italian wine producers, and this addition expands the offering of Ethica Wines North America to more than 32 brands. The company’s mission is to extract that uniqueness, amplify it through a powerful communication and reach markets globally.

Ethica Wines operates in two macro areas: North America and Asia Pacific and with two distinct business models; as a national importer in the United States and as a sales and marketing service provider in Canada and Asia Pacific. Thanks to the expert Sales team, the strategic guidance of its marketing department and an excellent logistic and administration support, Ethica Wines guides its portfolio of Italian producers through constantly evolving market scenarios. 

Ethica Wines has an Italian heart: Italian is the property and the carefully selected portfolio which aims at offering an accurate insight of the great art of Italian winemaking.

In the United States, Ethica Wines is a fully licensed wine importer, established in 1991 and completely re-engineered in 2013. Today, Ethica Wines represents 32 wineries and a brewery from the most representative Italian Regions and can count on an efficient distribution network, covering all 50 American States.

In 2018, Ethica Wines has been nominated for Wine Enthusiast’s Wine Star Award “Importer of the Year”.

To learn more about Ethica Wines please visit www.ethicawines.com

ABOUT EATALY NORTH AMERICA

Focused on providing high quality, sustainable products for all, Eataly is the largest Italian retail and dining experience in the world, transforming the way consumers experience food, beverage and, culture. At Eataly, guests have the unique opportunity to experience Italian culture through markets, counters, cafés, restaurants and educational offerings that explore the best food and beverage options Italy’s 20 regions and the world has to offer. Since Oscar Farinetti first opened Eataly Torino Italy in 2007, his philosophy has spread to 39 stores across the world, including our US flagship NYC Flatiron (2010), Chicago (2013), NYC Downtown (2016), Boston (2016), L.A. (2017), Vegas (2018), Toronto (opening in 2019), and Dallas (opening in 2020). To learn more about Eataly please visit www.Eataly.com

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