Wine Could Escape Dietary Guidelines: The appointment of Robert F Kennedy Jr as health secretary could see dietary guidelines for wine scrapped...
WHY WISE? WISE – which stands for Wine Industry Sales Education – we believe a rising tide lifts all boats and that the wine industry deserves strong leaders, healthy teams, DTC mastery and winery success....
Sonoma County Winegrowers just received final confirmation that their organization has been awarded two significant California Department of Food & Agriculture's Specialty Crop Block Grants, totaling over...
What's Driving Wine's Structural Decline: Wine consumption has been in decline in its traditional continental European markets for decades, and for many years that volume decline was offset by growth in...
Point Fire Update: Ag Pass Activated, Poor Air Quality Expected: Sonoma County officials have activated the county's Agricultural Pass system. The Ag Pass program allows workers to access areas under mandatory...
Traffic is down in the tasting room, and you need to adapt. We have some ideas to share!
Join Wineglass Marketing and WISE to discuss what Millennials and Gen X visitors are looking for when visiting Wine...
How Wine Brands Are Leveraging Douyin’s 750 Million Daily Users to Boost Sales: Douyin, the Chinese version of TikTok, commands an unparalleled audience, making it a powerhouse in driving digital sales...
Communication is key if you want to attract new customers — and retain existing ones.
By Kathleen Willcox
First you need to sell your wine. Next you need to retain your customer. The link between...
Has Napa Recovered from Its Wildfires? From new-build wineries to abandoned fruit, to what extent have wine producers managed to recover in the four years since the Glass Fire ripped through Napa Vall...
More Bad News: SipSource Report Pulls No Punches: 2023 numbers tell a story of wine's continuing decline and provide little hope for a quick turnaround...
