Tag: WISE
Afternoon Brief, April 8th
Has Napa Recovered from Its Wildfires? From new-build wineries to abandoned fruit, to what extent have wine producers managed to recover in the four years since the Glass Fire ripped through Napa Valley?...
Afternoon Brief, March 5th
More Bad News: SipSource Report Pulls No Punches: 2023 numbers tell a story of wine's continuing decline and provide little hope for a quick turnaround...
Afternoon Brief, February 6th
WineVit State of the Industry Session Looks at National Challenges to Wine Consumption and Local Opportunities for Growth: U.S. wine sales down 9 percent in 2023. Twenty million gallons of oversupply. Gen Z only drinking 9 percent of wine. Fifty-two percent of young consumers believe drinking alcohol is bad for their health...
Afternoon Brief, January 15th
Bordeaux Wine Merchants in Court: Another busy week as more Bordeaux wine merchants end up in court, while the UK government reveals binges during Covid...
Wine Industry Leaders in Professional Development, Focused on DTC & General...
WISE Courses
Courses are designed to deliver take-home value using real-life, relevant examples through a combination of lecture, group exercises, and role play, these classes...
Afternoon Brief, December 5th
AI Can Tell a Wine’s Vineyard with 100% Accuracy: AI may have just replaced another profession: wine tasters...
Wish You Were Here: 11th WIN Expo Delivers Education, Access and...
If you didn’t attend the 11th annual WIN Expo last week, expect to hear from clients and colleagues over the coming weeks about what...
Afternoon Brief, October 5th
Website Launches to Inform Public About Lawsuits: Hoopes Vineyards, Summit Lake Vineyards and Smith-Madrone Winery are suing Napa County over unconstitutional patterns and practices and have now launched saveoursmallwineries.org...
Afternoon Brief, August 3rd
Wineries Seek $28 Million from Pacificorp for Smoke Damage: Five winery companies in Oregon’s Willamette Valley are seeking $28 million for smoke damage to grapes allegedly caused by wildfires ignited by PacifiCorp’s electrical system...
Afternoon Brief, April 10th
DTC Impact Report: Outreach and Inclusion Attract Younger Drinkers: The 2022 Direct-to-Consumer Impact Report offers a variety of key insights on trends and developments in tasting rooms and DtC over the last year...
Content for Your Winery’s Needs to Ensure Your Investment Sees the...
WISE stands for Wine Industry Sales Education. We strive to be leaders in DTC by keeping a close pulse on the wine industry, not...
WIN Expo 2022: Technology, Sustainability and Leadership in the Seminar Sessions
This year’s seminar tracks challenge accepted norms with new communication methods and unexpected product presentations. Plus, using technology to enhance sustainability is just good...
Afternoon Brief, October 13th
California North Coast Wine Grape Harvest Eases Toward an Early Finish: A third drought-challenged wine grape season in a row is pretty much complete in the North Coast, helped to coast to an earlier finish by consistently warm fall days after an extraordinary hot and long late summer heat wave...
Afternoon Brief, August 4th
Lucio Tasca d’Almerita, a Champion of Sicilian Wines, Dies at 82: At his family’s winery, he gained global respect for Sicily’s terroir by trying international grapes, then built on that with outstanding native grape wines...
