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Afternoon Brief, June 19th

Point Fire Update: Ag Pass Activated, Poor Air Quality Expected: Sonoma County officials have activated the county's Agricultural Pass system. The Ag Pass program allows workers to access areas under mandatory evacuation orders...

Hospitality for the New Consumers: How to Evolve Your Tasting Room...

Traffic is down in the tasting room, and you need to adapt. We have some ideas to share! Join Wineglass Marketing and WISE to discuss...
00:28:34

Afternoon Brief, May 2nd

How Wine Brands Are Leveraging Douyin’s 750 Million Daily Users to Boost Sales: Douyin, the Chinese version of TikTok, commands an unparalleled audience, making it a powerhouse in driving digital sales across countless categories—including wine...

Boosting Brands: How to Grow (and Retain) Sales

Communication is key if you want to attract new customers — and retain existing ones. By Kathleen Willcox   First you need to sell your wine. Next...
00:16:09

Afternoon Brief, April 8th

Has Napa Recovered from Its Wildfires? From new-build wineries to abandoned fruit, to what extent have wine producers managed to recover in the four years since the Glass Fire ripped through Napa Valley?...
00:02:22

Afternoon Brief, March 5th

More Bad News: SipSource Report Pulls No Punches: 2023 numbers tell a story of wine's continuing decline and provide little hope for a quick turnaround...
00:01:49

Afternoon Brief, February 6th

WineVit State of the Industry Session Looks at National Challenges to Wine Consumption and Local Opportunities for Growth: U.S. wine sales down 9 percent in 2023. Twenty million gallons of oversupply. Gen Z only drinking 9 percent of wine. Fifty-two percent of young consumers believe drinking alcohol is bad for their health...
00:11:21

Afternoon Brief, January 15th

Bordeaux Wine Merchants in Court: Another busy week as more Bordeaux wine merchants end up in court, while the UK government reveals binges during Covid...

Wine Industry Leaders in Professional Development, Focused on DTC & General...

WISE Courses Courses are designed to deliver take-home value using real-life, relevant examples through a combination of lecture, group exercises, and role play, these classes...
00:02:54

Afternoon Brief, December 5th

AI Can Tell a Wine’s Vineyard with 100% Accuracy: AI may have just replaced another profession: wine tasters...

Wish You Were Here: 11th WIN Expo Delivers Education, Access and...

If you didn’t attend the 11th annual WIN Expo last week, expect to hear from clients and colleagues over the coming weeks about what...
00:05:50

Afternoon Brief, October 5th

Website Launches to Inform Public About Lawsuits: Hoopes Vineyards, Summit Lake Vineyards and Smith-Madrone Winery are suing Napa County over unconstitutional patterns and practices and have now launched saveoursmallwineries.org...

Afternoon Brief, August 3rd

Wineries Seek $28 Million from Pacificorp for Smoke Damage: Five winery companies in Oregon’s Willamette Valley are seeking $28 million for smoke damage to grapes allegedly caused by wildfires ignited by PacifiCorp’s electrical system...
00:05:15

Afternoon Brief, April 10th

DTC Impact Report: Outreach and Inclusion Attract Younger Drinkers: The 2022 Direct-to-Consumer Impact Report offers a variety of key insights on trends and developments in tasting rooms and DtC over the last year...

Content for Your Winery’s Needs to Ensure Your Investment Sees the...

WISE stands for Wine Industry Sales Education. We strive to be leaders in DTC by keeping a close pulse on the wine industry, not...