enolytics_wise_ftimg
Enolytics and Wine Industry Sales Education (WISE) Announce Strategic Partnership to Elevate Winery Sales Performance Through Data-Driven Education
January 26, 2026 (Atlanta, GA) — Enolytics, the leading provider of direct-to-consumer data analytics for wineries, today announced a strategic partnership with Wine Industry Sales Education (WISE),...
WISE LOGO 2020 large
Strong Leaders. Healthy Teams. Successful Wineries.
WHY: We believe a rising tide lifts all boats and that the wine industry deserves strong leaders, healthy teams, DTC mastery and winery success. HOW: We serve by continually raising the bar for professionalism...
3-custom-image_ftimg
RedChirp and WISE Announce Strategic Webinar to Help Wineries Capture More Guest Data and Drive Sustainable DTC Growth
December 1, 2025 (Napa/Sonoma, CA) — RedChirp and WISE (Wine Industry Sales Education) today announced a forward-looking, solutions-driven webinar designed to help wineries solve one of the most...
WISE LOGO 2020 large
WISE Launches “Rising Star” Scholarships to Elevate the Next Generation of DTC Wine Leaders
NOVEMBER 10, 2025 Napa, CA — Wine Industry Sales Education (WISE) is proud to announce the launch of the WISE Rising Star Scholarship Program, three professional development scholarships designed to invest...
AB Hero GRAPES
Afternoon Brief, November 3
Wine Institute Statement on Federal Government Shutdown: “This shutdown comes at a critical moment for the U.S. wine industry,” said Robert P. Koch, president and CEO of Wine Institute. “Harvest is underway,...
AB-Hero-Pinot-Noir
Afternoon Brief, October 6
Grower Referendum Vote Overwhelmingly Approves Continuation of Sonoma County Winegrape Commission: The California Department of Food & Agriculture has announced it has certified the votes on the referendum...
AB-Hero-Red-Wine-Glass-640x335
Afternoon Brief, September 8
US Anti-Alcohol Panel Deplatformed: The neo-Prohibitionist movement suffers a major blow over dietary guidelines for alcohol...
AB Hero GRAPES
Afternoon Brief, July 30
August Marks Family Winemakers Month: 35 Years of Advocating for Family-Owned Wineries: Statewide campaign urges support for independent wineries amid shifting consumer trends and economic headwinds.....
AB-Hero-Plant-Wine-Cheers-640x335
Afternoon Brief, May 19
Ninth Annual Willamette Valley Wine Auction Captivates Trade and Collectors Alike: The Willamette Valley Wineries Association (WVWA) is thrilled to announce the successful conclusion of the Ninth Annual...
AB Hero Vines
Afternoon Brief, March 4
Arizona’s Out-of-State Wine Restrictions Don’t Discriminate, Ninth Circuit Says: Retailers that ship directly to consumers must have a physical storefront in the state, but a panel said the requirement...
dtcws-2025_logo-900
Impactful Sponsor Updates from the Direct to Consumer Wine Symposium 
Support Of Broad Collection of Sponsors Underscores Conference As Hotbed of Innovation and Learning January 14, 2025 – The Direct to Consumer Wine Symposium (DTCWS), presented by and as...
AB Hero Wine Keyboard
Afternoon Brief, November 18
Wine Could Escape Dietary Guidelines: The appointment of Robert F Kennedy Jr as health secretary could see dietary guidelines for wine scrapped...
WISE LOGO 2020 large
WISE Up! Shaping Strong Leaders and Boosting DTC Sales in the Wine Industry
WHY WISE? WISE – which stands for Wine Industry Sales Education – we believe a rising tide lifts all boats and that the wine industry deserves strong leaders, healthy teams, DTC mastery and winery success....
AB-Hero-Hill-Side-Vineyard
Afternoon Brief, August 27
Sonoma County Winegrowers just received final confirmation that their organization has been awarded two significant California Department of Food & Agriculture's Specialty Crop Block Grants, totaling...
AB-Hero-Panarama-Vineyard-640x335
Afternoon Brief, July 22
What's Driving Wine's Structural Decline: Wine consumption has been in decline in its traditional continental European markets for decades, and for many years that volume decline was offset by growth in...
AB Hero Vines
Afternoon Brief, June 19th
Point Fire Update: Ag Pass Activated, Poor Air Quality Expected: Sonoma County officials have activated the county's Agricultural Pass system. The Ag Pass program allows workers to access areas under mandatory...
1 2