Elizabeth Slater- Founder & Vice President of WIN
It’s almost trade show season. I say almost because even though it is only November and the first trade show doesn’t happen until January of next year,...
It seems that the question most asked these days about social networking is whether or not wineries are actually getting visitors into their tasting rooms or into restaurants and retail stores to buy wine...
Elizabeth Slater- Founder & Vice President of WIN
My friend John says often, “We are known to the world by the stories that we tell… I love telling stories and I love hearing stories. In my...
Over the past four months I have had the opportunity to see the wine industry from one side of the country to the other. I have traveled from North Carolina and the Finger Lakes of New York, to Illinois...
Do you need to get your winery, brand, or business involved in Social Media just because everyone else is?
The better questions to ask are: How do I find out what is being said about us online and how...
I was sitting on a plane recently surrounded by people either banging away on their laptop or “thumbing” through their phone and it got me thinking about the wine industry’s relationship with technology....
Joining a wine club can enrich people’s lives. Though most wine club brochures and web information concentrate on the concrete things that people get when they join the wine club, without including the...
For the last two years, like just about everyone I know, I’ve been friending, posting, and indulging in a lot of general voyeurism on Facebook, but mostly trying to figure out how to use this channel to...
No…you don’t really need a video, but one of the greatest characteristics of our industry (lucky for us) is the curiosity our customers have about day to day life at the winery. For those that are fortunate...
Elizabeth Slater- Founder & Vice President of WIN
The warmer weather is finally here and people are ready to get out of their houses and into your tasting rooms!
It’s time to get out your start of...
