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Wine Market Council Launches Award Winning Social Media Campaign
Taps talent from local agency WineGlass Marketing June 3rd – NAPA, CA – Upon her appointment as the President of the Wine Market Council on August 1, 2023, Dr. Liz Thach set wheels in motion to expand...
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Wine Market Council Research Reveals What Consumers Think About Ingredient and Nutrition Labels on Wine
With new national and international regulations on the horizon in 2023, WMC research highlights consumers’ perceptions of ingredients and nutritional information on wine and competitive products February...
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New Research Reveals the Top Cultural Wine Barriers and Opportunities for Hispanic and African American Consumers  
Wine Market Council alongside EthniFacts LLC underscores the need for authentic cross-cultural wine products, packaging, and marketing aimed at the ever-growing Hispanic and African American populations.  Napa,...
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WIN’s packXplore Conference Studies Consumer Acceptance of Nontraditional Wine Packaging
—Alexandra Russell Wine Industry Network continues to keep the industry informed despite continuing challenges with in-person seminars and trade shows. Its newest conference, packXplore, broadcasted August...
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New Leadership and Partnerships Mark Start of New Decade for Wine Market Council
Dale Stratton Takes Helm as New President; Council Joins Forces with Nielsen for Significant New Consumer Research Study Dale Stratton Napa Valley, CA, February 10, 2020 – Wine Market Council, a key source...