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Average Bottle Price Drops 21% for DTC Channel in April

Nielsen Beverage Alcohol Practice reports that year-over-year growth rate for total off-premise alcohol dollar sales within Nielsen measured channels remained high, at +34.8%. Wine...

Alcohol Sales Sees Strongest One Week Growth Since First Week of...

Nielsen Beverage Alcohol Practice reports that total alcohol sales the week ending 5/2/20 represented the strongest growth rate for alcohol since the peak pantry-loading...

Marketing During a Crisis: Tips to Pivot Your Marketing Messages (Webinar)

The COVID-19 outbreak has affected all aspects of how we do business, including marketing. And when it comes to current and planned campaigns, marketing teams face unique challenges during a crisis.

Increase in Number of Alcohol Buying Consumers Drives Off-Premise Growth

Nielsen Beverage Alcohol Practice reports total alcohol sales are up 15.9% in Nielsen off-premise channels for the week ending April 18, 2020 compared to...

Off-Premise Wine Sales Boom Weakening

The off-premise alcohol purchasing frenzie sparked by the pandemic lockdown peaked in the first full week, and wine sales were down -24% comparatively in...

Wine Lovers Now Get All the Information They Want – Instantly

Creativity is not innovation and vice versa.  Creativity, according to KeyDecisions.com, is recognized as fresh ideas and innovations are about implementation of creative advancements....

Afternoon Brief, April 2

Wine And Spirits Retail Sales Remain Vibrant In The Golden State: It’s been two weeks since California Governor Gavin Newsom ordered the state’s 40 million residents to stay home except when necessary, and retail sales of beverage alcohol in the Golden State continue to surge...

Where Will Wine Sales Come from Next Month?

Despite wineries being shuttered and millions of people sheltering in place due to the COVID-19 pandemic, consumers have not stopped buying wine, but have...

Facing the Headwinds and Forging a Path Forward for Wine

This isn't breaking news..the wine industry is feeling headwinds that we haven't dealt with in a while. You can't go more than a few...

Wine Shipments to Consumers Reach Record $3.2 Billion in 2019

Annual Sovos ShipCompliant Direct-to-Consumer Wine Shipping Report points to slowing channel growth despite prices reaching new highs (BOSTON) January 22, 2020 – Wineries shipped more...

Wine Is in Decline, but Sonoma Still Sees Growth and Opportunity

This year the Sonoma County Winegrowers’ annual Dollars and $ense meeting was held in conjunction with the Sonoma County Vintners, and Glenn Proctor, Board...

Intersection of Key Findings from Two Major DTC Reports

For wineries seeking answers and comparisons, there are two major reports available which can give insights into sales and marketing trends and tactics. Released in May 2019, VinterActive’s VinQuest Report is based on a survey of wineries returning a total of 110 surveys from across the nation (although a preponderance came from CA).

Takeaways from the 3-Tier Wine Symposium

Created to unlock the keys to successfully taking a brand to market, May 22nd’s 3-Tier Wine Symposium, produced by Wine Industry Network (WIN), did just that, taking audience members through the building blocks of creating a successful bid to market.

A Strategic Event Management Study of California Wineries

Wine businesses are well aware of the value in event hosting and festival participation for marketing their wine. While tasting rooms provide a direct-to-consumer avenue of distribution, strategic event planning can be an additional fun and profitable distribution approach.

2018 California Crush Report by the Numbers

The 2018 California crush report was released today, and as expected the report reveals a bountiful 2018 winegrape harvest up 6.6% in volume from...