Home Tags Wine and Weed Symposium
Tag: Wine and Weed Symposium
How Wine World Has Changed Since Poor 2017 Global Harvest : 2017 was a long, protracted nightmare for so much of the world of wine. Circumstances came together so that both the northern and southern hemispheres both endured bad harvests in most of the major wine producing countries ...
Last week’s Third Annual Wine and Weed Symposium attracted a huge group of wine and cannabis professionals to the Hyatt Regency Sonoma Wine Country in Santa Rosa to learn about emerging trends in consumer behavior, the impact on wine sales in states where recreational cannabis is legal, and how alcohol beverage companies can and do invest in cannabis. The continuing enthusiasm for this new frontier, this brazen opportunity, and the vast cross-marketing potential with the wine had attendees leaving on a high note.
While the 3rd Annual Wine & Weed Symposium offered ideas to both camps on how to work together, utilizing marketing strategies, and integrating more women into the ranks, the critical piece of information that many in the audience were waiting for was presented during Jessica Lukas’ session, “The Cannabis Impact on Wine”.
As cannabis products continue to infiltrate huge sectors of the consumer marketplace, the wine and alcohol beverage industries are grappling with either real or perceived threats to their own market shares due to the sweeping popularity of the herb.
The women on this Wine and Weed Symposium panel are unmistakably movers and shakers of the cannabis community. They approach the responsible marketing and consuming of cannabis as professionals, either migrating from the wine and related business to weed and adding this new frontier to their already busy wine life or transitioning completely.
“With cannabis, there’s a lot of independent thinking going on; like in the wine industry, These are dream chasers, no matter how daunting the chase might be.”
'Smoke Taint' Worries Rile Northern California Growers as Wine Grapes Rejected After Summer Wildfires: Major Lake County wine grape grower and vintner Clay Shannon plans to crush about 6,000 tons of grapes this year, enough to make about 360,000 standard 12-bottle cases of wine ...
One of our biggest learnings, and something we hear time and time again, is that winery owners and winemakers believe that if they make good wine, the rest will follow and they will achieve financial success.
Silver has been witness to some illuminating trends since the industry was allowed to open its doors wide. “One of the interesting phenomena, we’ve actually seen with the opening up of the recreational markets is an increase in the sales of our medical brand, Care by Design. It’s far outpaced the growth of some of our recreational brands, which are also growing substantially. I think what’s happening is that people who weren’t comfortable going into a dispensary under the system where you had to go see a physician. Now, you can just go in, and what we’re seeing is friends are bringing friends in saying, ‘Look, come with me and I’ll show you’.”
Cannabis and wine come together again to discuss impacts of emerging industry Healdsburg, CA, August 6th, 2018 – The Wine Industry Network (WIN) hosted the...
12Page 1 of 2