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Anatomy of a Brand Launch

Our team is in Los Angeles this week to launch an Australian beer brand called 4 Pines. This is the 2nd largest brewer in...

The Suppliers Trip to the Promised Land!

There is a biblical event coming. There is a pilgrimage en route that happens once a year that can change your life forever. Yes,...

What We Learned at Vinexpo New York

My love of New York is well documented. We office there, we employee there, we sell there, and we scoff at the pizza there....

Your Brand Will Fail… Unless

Such an ominous beginning to my article. I know, Rosen, you are negative, or Rosen, you are pessimistic. The truth is, I am neither....

Booze Business á la Carte Style

The Advantage Goes to the Brands I have been at this game for a long time. I have gone from retail big box CEO, to...

Summer Sales Start in the Winter

Yesterday was Super Bowl Sunday. Super Bowl Sunday is a day that, according to many TV news magazines, there will be more wings, pizza...

The Anatomy of a Sales Call

Ok, Suppliers. Listen Up! I have a message for you! Not a bad message or angry take, just a note to share so you...

Funny Thing Happened on a Plane Today

We travel. We travel a lot. Our whole team is on the road weekly working with suppliers, distributors, and accounts. It is our feeling...

To the Selling Year 2018

The time is now! The time is now! This is not a Gary V rally cry, although perhaps it should be as he is...

The Rise of the Independent Brand in 2018

Champagne and corks have settled. We are collectively wiping the crud out of the corner of our eyes and getting back the grind. This...

Top 5 Happenings for Adult Bev in 2018

Merry Christmas, Happy Chanukah, Happy New Year, and if I have missed your specific holiday, please celebrate that as well. We are at the...

New Company Rapidly Changing How 3-Tier Alcohol Distribution Happens

The vast majority of wineries in the US produce less than 5,000 cases, and they’ve been essentially blocked from three-tier distribution because distributor giants...

Four Ways to Make 2018 Better than 2017 with Planning and...

Calendar says early December. Calendar says that there are two week before holiday and an additional week for bubbles. That is what the calendar...

LibDib and the Evolution of the Three-Tier System

LibDib unveils new platform features and proudly accepts a Wine Industry Advisor innovation award San Jose, CA, November 28, 2017 --- Liberation DistributionTM (LibDibTM), the...

Who Loses in the Breakthru/RNDC Merger? Everyone

Happy Thanksgiving to Them Happy Thanksgiving to all my readers. Happy Thanksgiving to the thousands of independent suppliers that read my writings and the 100...