Home Tags Smart Packaging

Tag: Smart Packaging

Smart Packaging, Tech Labels, and Emerging Technology in Marketing the Wine...

As the wine world, like all business sectors, struggles to adapt and adopt emerging technologies in communicating messages to existing and potential customers, Professor Damien Wilson says the base root of the issue may be that we are not communicating the message that the consumer wants to hear.

NFC Applications for Wine and Spirits Brands

By 2024, the global near field communication (NFC) market will nearly triple as adoption of the technology grows. And the latest generation of iPhones can read NFC tags without the use of a third-party app. All of this means the average smartphone-carrying consumer will not only be familiar with NFC, but will be able to tap their device to an NFC label on your bottle and access any verification or promotional material programmed into the tag.

New Marketing and Patented Anti-Counterfeiting Technology Touches Consumers at Point of...

Visualize, if you may, that you have just released a superior vintage wine. You have received great industry reviews and are excited to see...