January 21, 2026 (Atlanta, GA) — Enolytics, the leading data analytics platform for the wine industry, today announced the launch of new two-way marketing integrations with Klaviyo, RedChirp, and Mailchimp. These integrations represent a meaningful advancement in winery marketing technology, giving wineries greater ability to activate, analyze, and automate consumer marketing using their most valuable asset: consumer sales data.
Built in response to extensive client demand, the new integrations enable wineries to move faster, work smarter, and deepen connections with their customers — all while reducing labor hours and manual inputs.
With these integrations, client wineries can build targeted consumer lists within Enolytics and push them directly into their marketing platforms for campaigns and automated flows. Campaign performance data is then pulled back into Enolytics, giving wineries a more complete view of how marketing efforts impact consumer behavior and sales. Automated nightly syncing ensures new consumers, list members, and tags are continuously updated without manual effort.
“Our goal has always been to help wineries grow by putting their own data to work,” said Cathy Huyghe, CEO and co-founder of Enolytics. “These integrations empower wineries to move faster and smarter — activating the right data, gaining clearer insight into performance, and focusing their teams on growth rather than data management.”
Unlike generic integrations, Enolytics’ two-way connectivity is purpose-built for winery data, DTC operations, and real-world marketing workflows. By eliminating manual list management and data silos, wineries can focus on delivering relevant, timely consumer experiences that drive sales and revenue growth.
“Everyone has felt the pain of the manual process, and this is such a time-saver,” said Ariana Munroe, DTC Consultant. “With Enolytics, I can create a list of people who love a specific varietal, send it straight to Klaviyo, and send the customer a relevant offer.”
The new integrations with Klaviyo, RedChirp, and Mailchimp are available now to Enolytics clients. Additional integrations and enhancements are currently in development.
For more information or to request a demo, visit: https://www.enolytics.com/schedule-a-meeting.
About Enolytics
Enolytics is changing the way wine and spirits companies grow through the power of data. Enolytics provides data-driven business intelligence and advanced analytics to beverage alcohol companies around the world through their user-friendly platform that integrates POS, ecommerce and wholesale depletion data, a world class support portal, and coaching and consulting services that allow customers to accelerate their growth above and beyond anything they could generate with other analytics solutions.
The Enolytics team combines six decades of success in hospitality, operations and data science. A woman-owned business, Enolytics balances the warmth of wine and food world relationships with level-headed pragmatism and real-world financial savvy to deliver innovative and disruptive technological solutions to the industry. Their SaaS based solutions provide user-friendly, visually rich analysis and insights that help wine and spirits companies differentiate and succeed, particularly in the areas of direct-to-consumer sales and wholesale depletion data.
