Beer in bottles and cans on grocery store shelves
Expert Editorial: Welcome to the Age of the “Total Beverage Alcohol Market”
A blurring of category lines demands that we embrace R&D and innovation to meet consumers’ changing tastes. By Brigid Mannarino   Every year or so, Apple comes out with a new iPhone. While brand...
Canned Cocktails / Rachel Claire / Pexels
Business Strategy Behind The Wine Group's Partnership With MPL Brands NV
Hard seltzer’s growth has slowed, and you’re a wine company trying to reach younger consumers—what do you do? —Jeff Siegel If you’re The Wine Group, you invest in a company that makes canned cocktails,...