Tag: promotion

By Laurie Wachter   “I’m a behind-the-scenes kind of gal,” says Krista Chaich, executive director of the Temecula Valley Winegrowers Association, adding that “I just do...

Consider how an influencer will relate to your brand image and customers.  By Melanie Young “Influencer” is a marketing term that’s recently exploded as fast and...

She’s a marketing and hospitality industry professional who knows the landscape and understands the challenges ahead. By Paul Vigna For six years, Tom Cosentino shepherded the...