Wine shop / iStock
Op Ed: What Do Wine Consumers Really Want?
They want what they want. —Randy Caparoso What do wine lovers want? On one hand, every other day there seems to be a new “natural wine bar” popping up in cities big and small. On the other...
Sommelier service / pavel danilyuk / Pexel
Op Ed: Wine Consumer Preferences Are a Reflection of the Industry
Consumers are not stupid. There, that’s the crux of this entire op-ed. Although I do have something to add: If consumers are stupid, it’s only because We assume that about them. We treat them...
A Zinfandel cluster in Stampede Vineyard (Clements Hills), a vineyard now prized by contempory style producers for the high acidity in its high-skin-to-juice ratio grapes.
Op Ed: Dear Sommeliers, It's OK to Like Zinfandel
This op is written from a sommelier’s perspective. I know a lot of them because I was a sommelier who worked in restaurants for over 28 years, and am currently affiliated SOMM Journal. —Randy Caparoso This...
Letters to the editor
DTC and Retailers, “Pay the Fine” and Keep Shipping
Hello wine lovers, retailers, wineries and DTC advocates. I awoke this morning to find a disturbing article on winespectator.com about interstate commerce, wine shipping, freedom and our ability to control...