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Appellation Academy: A Place to Grow Your Marketing Skills and Solve...

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Marketing professionals join together for classes, networking and industry discussions    Last week, 30-year wine industry marketing veteran Michael Wangbickler (Balzac Communications) announced Appellation Academy, a...

Appellation Academy Opens Enrollment for Wine & Spirits Marketing and Communications...

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May 2nd - Today, Appellation Academy proudly announces that enrollment is now open for professionals seeking to advance their expertise in wine and spirits...

Down to Zero: Ignoring neo-Prohibitionists Could Prove Dangerous to the Wine...

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The recently completed Lifestyle, Diet, Wine & Health congress in Toledo, Spain, brought together experts from around the world to acknowledge the threat from...

Automation Aimed at Consumer Preferences Is Key to Successful Digital Marketing...

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Automation Aimed at Consumer Preferences Is Key to Successful Digital Marketing Strategies: “Not everyone in your CRM is created equal. Some are more engaged, some purchase more, some are involved in wine club, some aren’t. Should you treat them all the same? No!”

Navigating the Changing Landscape of Wine Publicity

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Good wine writers look for what appeals to their audience. Who is their reader and are they strictly looking for an examination of wine quality - or lack thereof - or are they seeking lifestyle pieces where the quirky winemaker and extravagant vintner steal the show? The wine is simply a player in the story.