Marketing professionals join together for classes, networking and industry discussions
Last week, 30-year wine industry marketing veteran Michael Wangbickler (Balzac Communications) announced...
May 2nd – Today, Appellation Academy proudly announces that enrollment is now open for professionals seeking to advance their expertise in wine and spirits marketing and communications. This specialized...
The recently completed Lifestyle, Diet, Wine & Health congress in Toledo, Spain, brought together experts from around the world to acknowledge the threat from neo-Prohibitionists and to begin to decide...
Automation Aimed at Consumer Preferences Is Key to Successful Digital Marketing Strategies: “Not everyone in your CRM is created equal. Some are more engaged, some purchase more, some are involved in wine...
Good wine writers look for what appeals to their audience. Who is their reader and are they strictly looking for an examination of wine quality - or lack thereof - or are they seeking lifestyle pieces...
