Proving the value of tomorrow’s solutions in today’s vineyards
By Laurie Wachter
What’s new in the vineyard? One exciting area of innovation is technology that improves farming in practical ways,...
Celebrated annual industry event promises learning and networking opportunities.
By Laurie Wachter
Wine has been grown in California’s North Coast for more than 100 years, but it’s only been in the past...
Adding video and AI to your winery marketing may be easier than you think.
By Laurie Wachter
The world of marketing sometimes feels like it’s spinning out of control. New social media channels,...
With a deadline looming, wineries face a complicated path to compliance with
California’s Statewide Waste Discharge Requirements
By Laurie Wachter
The California wine industry has been plagued by...
Strategies to enhance user experience, personalization and loyalty for
millennials and Gen Z consumers in wine e-commerce
By Laurie Wachter
Is “digital friction” in your team’s...
Three industry experts discuss the effects of economic uncertainty
at a pivotal point for the wine industry
By Laurie Wachter
As the American economy teeters on the edge of recession, the...
The challenges of the past few years have driven significant change in the wine sector, and 2023 will require continued adaptation. To help wineries understand the trends and anticipate the challenges...
Vineyard and winery production workers across the country labored through the pandemic, pruning and harvesting grapes, crushing and bottling wine...
The wine industry draws people passionate about their work, whether they are growing grapes, making wine or supporting those who do...
When the pandemic was looming in February 2020, Kathleen Inman shared the concerns of winery owners around the globe that tasting room visitors and wine sales could fall...
