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Point-of-Sale systems in wineries seem to be a love-hate relationship…many times the hate overcoming the love as the frustrations of adapting to changing and challenging environments puts a strain on winery personnel and the electronic retail and data system that supports their efforts.
The biggest difference between tasting rooms and wine clubs that perform beyond expectation and those that don’t, is an organizational commitment to employee training, according to the 2017 VinQuest direct to consumer benchmark report.
Wine Industry Veteran Tapped for Overseeing Company’s Continued DtC Growth Napa, Calif., February 13, 2018 — Charles Krug Winery, home of the oldest winery...