If cases of wine were missing from your winery, would you start a search to find out what happened to them? Of course you would. The idea of cases of wine disappearing without a trace is not good. After...
The title of this blog, “What Your Guests Want From You,” is somewhat disingenuous. All businesses have many different types of customers, though in wineries there are even more variables. Coming through...
As human beings we understand that in many ways we are all very much alike. We have the same basic needs for air, water, food, sunshine, etc. However, we like to think of ourselves as individuals and that...
3-Tier Wine Symposium Announced: The Wine Industry Network (WIN) today announced the launch of the 3-Tier Wine Symposium, a one-day intensive educational conference focused on how to best navigate the...
Last week’s blog contained ideas to bolster email engagement. This week’s blog offers more ideas that can help. Before we move forward with more ideas, I want to add a little more information about personal...
Lately as I started some new projects, I have been thinking about whether or not I believe these projects are viable because I want them to be, or if I am just deluding myself, and they don’t have...
I have lately spent some time going through winery websites. I do this every few months to catch up on what wineries in different regions are up to.
I have been amazed at how many wineries have no information...
Most companies these days have rewards programs for loyal customers. Though how successful these programs are varies considerably from company to company. In April, I came across an interesting article...
Before we talk about what can make your brand and products stand out in the crowd, let’s start with why they need to. According to an article by Samuel Edwards originally published on Entrepreneur.com,...
Elizabeth “E” Slater may be small in stature (she’s 4’ 10”), but she packs a wallop of a message for the wine industry on sharpening its focus with direct to consumer (DTC) sales and customer service.
Slater...
