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D.A.R.E. to Sell: Tips to Increase Sales Through the Tasting Room
As it is already May and wineries throughout North America are getting busier and busier, it seems like a good time to remind you of methods of interacting with guests that can and will increase sales...
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Hiring the Right Staff
As it comes into the selling season, I thought a quick blog on some of the things to look for when you are hiring new hospitality employees might be helpful. I go into lots and lots of wineries and other...
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Be a Great Manager (Part Two)
This week we continue the topic of managing employees. Last week’s blog discussed giving credit where credit is due, which is the first rule of good management in my mind. I also wrote about breaking bad...
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Be a Great Manager (Part One)
Being a boss, at any level, is rarely easy. There are times that you wish your employees would just do what you want them to do and there are times that your employees wished that you understood the problems...
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Perking Up Your Email Subject Lines
Email subject lines are not always designed to make you open them. Here are a few from wineries that have popped up in my inbox lately: Spring Release Weekend Need to Restock Your Wine Supply? Have You...
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What Makes Guests Buy - Part Two
Last week’s blog talked about three of the six most important things that guests are looking for when they buy your products. In that blog I covered Identity (how your products relate to how guests see...
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What Makes Guests Buy?
If you want to be good at hospitality and/or sales, it helps to have a genuine interest in people, rather than having an interest only in the product you are selling. Otherwise, it is likely you will focus...
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Motivation Starts with You
There was an interesting article in while back in INC Magazine on motivating employees. The article contained a lot of sound advice. However, an owner or manager is not always around to motivate staff...
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Creating Unique Interactions
The best thing about working in hospitality is that we get to interact with different kinds of people all the time. If you don’t find that to be positive, perhaps hospitality is not for you. We can, however,...
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Words of Wisdom
On Monday March 4, 2019 I read a Facebook post from Tina Caputo. For many years Tina was the editor for Vineyard & Winery Management and is a great writer. Tina had a really important point for any...