If you want to sell something, the first step is to introduce yourself, and not just by saying: “Do you need help?” but by giving them your name, “Hello, I’m Susan, may I help you?”
The second step is...
Happy Thanksgiving!
After a wonderful day with family and friends, it is back to work on Friday and through the weekend for some of the busiest days of your year. You should be smiling non-stop for three...
Sometimes goal setting is measured on what management would like to see; rather than what is a reasonable increase or numbers that your sales staff can accomplish.
Start with checking what the sales goals...
Think of connections with your guests as the most valuable tool in your sales toolbox. Once you have created a connection with the people who come to your winery, the sale will be much easier and your...
Automation Aimed at Consumer Preferences Is Key to Successful Digital Marketing Strategies: “Not everyone in your CRM is created equal. Some are more engaged, some purchase more, some are involved in wine...
Wineries Back to Business After Kincade Fire and Encouraging Visitors to #GatherInSonoma and #SipSonoma - Sonoma County wine country has been hit twice by massive fires in the space of three years. The...
Premium (higher) pricing of wine is one way to display the quality associated with the wine. Before you decide to enter the premium pricing arena, get some opinions on what others think about your wine....
New Law, Citing Napa as Inspiration, Seeks to Change Status Quo of Farmworker Housing: A new law, drawing upon inspiration from Napas farmworker housing model, could transform the housing landscape for...
It’s easy to get stuck into ruts mentally. Many times, when we come up against something new or different, we may try to fit it into the structure for similar information that already exists in our brain....
Discover:
What your customers are looking for.
What has stopped them from buying (from you or others) in the past.
According to Harvard Business Review: More than 50% of customer loyalty is based on...
