Tag: In Short Direct Marketing
Afternoon Brief, June 11
Russian River Valley winemakers consider split into neighborhoods:
Having celebrated 30 years as an official American Viticultural Area last year, the Russian River Valley can say that many of its visionaries' dreams have come true...
Afternoon Brief, May 7
Washington DC Beverage Industry Trade Show & Conference Announced:
The Wine Industry Network (WIN) today announced the launch of the U.S. Beverage Industry Expo, a new trade show and conference focused exclusively on the Wine, Craft Beer, Cider and Spirits industries...
Afternoon Brief, April 14
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Trending Story:
Climatologist points to wet, warm April for Northwest wine industry
Research climatologist Greg Jones, whose work is respected in the...
North Coast Wine Industry Expo Draws Thousands to Sonoma County Venue
Conference Sessions Highlight Challenges / Opportunities for 2014
By Elizabeth Hans McCrone
Over 3,000 people flocked to the Sonoma County Fairgrounds on Thursday to attend the...
“Tasting in the Dark” Sheds New Light on Unique Marketing Strategies
by Elizabeth Hans McCrone
‘Blind tasting’ is more of a figurative than literal term. It usually refers to hiding the identity of wines during sensory...