When we send an email from our business we often times assume that many more people read the email than the number that actually does. For example, if we have an email list of 1000 people and the open...
This week I am tidying up some loose ends. After last week’s blog about Spring, I have decided that I will not be going into the weather forecasting business for a while. For those of you in the Rockies...
After a hard winter in many parts of the country, I am sure that we are all ready for some spring weather. Spring is also the time of renewed energy as we see the grass and plants growing and possibly...
For a long time I have been fascinated by wine pricing. I have noticed when I speak to wineries that many times I am told that their wine is reasonably priced. Reasonable is one of those words that mean...
So how do you ensure that your customer interface is superior? By focusing on superior customer service. Not only do the people who interact with customers have to be aware of the need for friendly and...
I have been doing a lot of research lately in the customer experience and found that more than ever the experience is what differentiates our companies and our products from our competitors.
The first...
I came across some great information on using email to its best advantage, a report that was sponsored by act-on. The overview of the report which featured 16 marketing experts provided advice on the best...
Using guerrilla marketing, which is low cost, innovative and somewhat unconventional marketing techniques that are a great way to obtain maximum exposure for a product or company, can work well for companies...
If you are in a family business – Come to DC February 17 & 18 for U.S. Beverage Industry Expo where I will be moderating two sessions on Surviving a Family Business with speakers who have the professional...
I have been reading a lot lately about sales of wine going down in 2016. What with the baby boomers buying less and the thrifty millennials being more cautious about their purchases, it seems that the...
