The beginning of a new year is usually filled with good intentions and ideas on how to make business better for the coming year. It is, in fact, the perfect time to take a long look at your business and...
At the start of a new year, it’s good to think about things that you want to accomplish for the coming year. A worthwhile task before the busy sales season is to ensure that your customer records are accurate...
The words we use when selling our goods or services are as important as the products themselves. Using the wrong words may change the perceptions of potential customers leading them to leave your business...
Email has become the most popular way of communicating with customers for many businesses. Though often times, companies are not following up on how effective these emails are for them.
Not only is it...
If you are in retail sales it is even busier, with most retail businesses open longer hours. There is also more packing and shipping to think about as well as managing stock and making sure that everything...
Some of the biggest shopping days of the year are coming up in the next few weeks, so here are a few tips on how to persuade consumers to purchase your products for holiday gifts and for themselves. From...
What do you do when someone has a problem with your company, whether it is a product that isn’t right or doesn’t work, how they were treated, or any other issue that may frustrate him or her?
The first...
Today’s blog is a follow up on the blog I posted last week in which I printed an email I received from a consumer talking about why they aren’t doing a lot of wine tasting any more.
The email talked about...
The other day I received an email from a wine consumer I know. This person is not in the wine business, neither is anyone in the family. As a couple they go wine tasting regularly and are thinking about...
When someone comes into your place of business, it’s important to keep your this person engaged and involved in the information you have to impart. Whether you are disseminating facts or giving a sales...
