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Countdown to Success: 11 Ways to Invite New and Young Wine...

Attracting a more diverse and younger cohort of repeat customers requires creative thinking. By Kathleen Willcox    Bad news first (and this is hardly breaking news): the...

Afternoon Brief, February 4

Should You Ignore What Your Customers Want? The Great Winemakers Do: Among French wines, Château Pétrus is legendary. Consumers pay over $1,000 for a single bottle. Talking with Christian Moueix, the owner and long-time winemaker of Pétrus, Kellogg's Gregory Carpenter asked an innocent question: When crafting a wine, how do you think about the consumer?

Afternoon Brief, January 23

DTC Channel Is Reaching Maturity for Wine: Larry Cormier, General Manager, ShipCompliance by Sovos, presented the topline results from their annual Direct to Consumer Wine Shipping Report based on the 8 million transactions a year filtered through ShipCompliant by Sovos at the DTC Wine Symposium Wednesday...

Afternoon Brief, February 6

Beer Is the Drink of Choice Among Americans, with Wine Moving Up in the Ranks: Beer had edged out wine as US adults (21 years and older) drink of choice, according to a survey by The Harris Poll that included responses from 2,148 people in late January 2017...