Winery owners—most business owners, for that matter—live and breathe their brands. They believe in them wholly and unconditionally. This passion and confidence are critical ingredients in the success of...
In this WIN Expo staple, Turrentine Brokerage offers a recap of the 2018 harvest and provides an update of the state of the grape and bulk wine markets, as well as case good sales trends, with emphasis...
The new ‘wine frontier’ for oenological or winemaking seems to be moving towards the production of better quality wines with increased traceability and more transparency of ingredients for the consumer.
Consumers...
Imagine a best-case scenario for your winery; all of your machinery is cared for, runs well, gets diagnostics run and repairs before they are needed, and then runs smoothly during harvest. Yes, runs smoothly...
Lisa Mattson wasn’t home when the garage of her house in Fountaingrove burned during the October 2017 Sonoma County wildfires, but she returned from Spain to find a home so damaged that, although standing,...
It comes back to understanding who the customer is, what they want and building a relationship around that in order to maximize sales.
Good wine writers look for what appeals to their audience. Who is their reader and are they strictly looking for an examination of wine quality - or lack thereof - or are they seeking lifestyle pieces...
2019 entries for the Sommeliers Choice Awards is now open. SCA is the only wine competition in United States judged entirely by sommeliers and wine directors. The competition will focus exclusively on...
At the Napa Valley Vintners, Associate Director of Labor Relations Michelle Novi is already thinking about next steps after achieving a measurable victory over antiquated “Tied House” rules in today’s...
The future of agriculture, and especially of viticulture, is being written in relative anonymity. The funds invested in the sector are increasing considerably but are still insufficient when considering...
As a consumer, shopping for wine can be overwhelming. The aisles are full of wine bottles, each with a different label, color scheme, bottle shape, region, varietal, price point, and more. Your eyes scan...
What’s been happening in the North Coast wine industry?
Specifically developed for wineries in Sonoma, Napa, Lake, and Mendocino Counties, this conference session will delve into topics for small, direct-to-consumer...
Getting out of your office and visiting your distributors in their markets is an essential element of running a successful business. Face-to-face meetings within your distribution network offer vital local...
Gone are the days when screw caps and synthetic cork wine closures automatically translated to inferior wine.
Most industry professionals today agree that technological advances in how wine is sealed...
Eric Guerra is a man who understands that luxury brands must be marketed as such and has built his career in the wine industry by being one of the best at doing just that. When done right, the brand value...
The biggest difference between tasting rooms and wine clubs that perform beyond expectation and those that don’t, is an organizational commitment to employee training, according to the 2017 VinQuest direct...
