Nielsen Beverage Alcohol Practice reports total alcohol sales are up 15.9% in Nielsen off-premise channels for the week ending April 18, 2020 compared to the same week last year, though -0.6% from the...
Scott Laboratories is the only independent North America-owned cork company
For more than 85 years, Scott Laboratories has been the leading innovator for the North American specialty beverage industry,...
Nielsen Beverage Alcohol Practice reports total alcohol sales are up 26.2% in Nielsen off-premise channels for the week ending April 11, 2020 compared to the same week last year and up +2.5% from the previous...
It’s pretty common knowledge now that between 70 and 80 percent of consumers select wines based on aesthetic appeal, rather than broad-based wine expertise or even a particular variety preference.
“In...
Virginia’s first all-round custom sparkling wine facility will soon offer traditional method sparkling production services to Virginia wineries, their point of sale clients, and consumers. A graduate of...
Lost Revenue of 36 to 66 Percent Projected for Most Wineries
SAN FRANCISCO — Revenue losses for the nation’s more than 10,000 wineries and more than 8,000 winegrape growers due to COVID-19 could reach...
Recession Marketing ProTip: Understanding consumer psychology and the underlying emotions is critical when advertising during a recession.
In the wine industry, we don’t typically analyze consumers’...
By Fiona Fang and Liz Thach
One of the most fascinating aspects of wine, according to many wine aficionados, is that there is always something new to learn. Indeed, with more than 1000 grape varieties...
Plus strategies to set up for sustainable ecommerce success
In response to the recent COVID-19 pandemic crisis, the difficult realities that have forced us to #stayhome have put pressure on wineries that...
Imagine:
An intimate tasting room setting that exquisitely showcases your brand.
Handing your guests a glass of wine then taking them on a private tour of the high tech production facility where you craft...
