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A New Service Now Available: Fast and Effective Focus Group Panel Assembled and Ready to Provide Immediate Feedback on Wine Innovations Targeting Gen Z and Millennials.
A new service every winemaker, winery marketing teams and brand owners should be aware of. July 21, 2026 (Sonoma, CA) — ENJOY NOW WINES, LLC today announced another new service for its winery partners:...
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Afternoon Brief, March 2
Wine Diplomacy Paves the Way: Wine producers in the US look to maintain goodwill during these challenging times...
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The First Industry-Wide Program to Bring Gen Z and Millennials to Wine Reaches Critical Milestones
Something new and innovative is growing in the wine industry right now. Fresh faces who are subject matter experts now recommend wines in easy-to-understand, non-complicated language that makes wine more...
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Afternoon Brief, April 15
Finally, Something Is Being Done to Bring Gen Z and Millennial Consumers to the Wine Industry: Enjoy Now Wines™ created a panel of twenty professional somms in the same age bracket of these demographic...
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Finally, Something Is Being Done to Bring Gen Z and Millennial Consumers to the Wine Industry
Young credentialed sommeliers, mirroring the target audience, join together to evaluate and recommend wines to get these elusive consumers excited about trying wine and starting a life-long relationship...