Tag: E Column
Reviewing Your Customer Service
The beginning of the year is a good time to review your customer service and your customer retention. How did you do at holding...
Making the Most of Instagram
Instagram has been around since October 2010 and in only seven years it has increased it users to 700 million, which is more than...
Engaging with Customers Lead to a Better Experience
I have been doing research lately on how to genuinely charm and engage customers. For those of us who serve the public, being charming...
New Year’s Resolutions
Another year is almost upon us. By next week it will be 2018. Hard to believe, but it’s time again for your New Year’s...
The Consumer Voice in Your Content Marketing
These days it is important to business to have new and interesting marketing content, telling customers and potential customers about the products and services...
Honing Soft Skills for Success
I am hearing more talk these days about the importance of soft skills in the workplace, especially for those in supervisory capacities or those...
Keeping Up with Research
Research is an important part of any business, marketing or customer relations plan. Even when a plan has been completed for a while it doesn’t...
Making the Most of Email Marketing
Ah the ubiquitous email. Let me ask you a question, “How many of you don’t get enough email?” Okay I know the answer, none...
Happy Thanksgiving
As everyone is extra busy today, working hard and thinking about what has to be done to make this year’s Thanksgiving the best ever,...
Happy Holiday Selling
Are you ready for holiday sales? It is only a week until Thanksgiving (where does the time go?) so Black Friday is almost upon us....
Engaging Your Customers in Ways That Suit Them
I have been teaching a Wine Business class at my local Junior College in Sonoma County. This eight-week class, which has students ranging in...
What Makes Customers Happy?
There was an interesting article in a Marketing Profs email a month or so ago about customer service and what customer service issues annoy...
No Longer Business as Usual
I work with wineries throughout North America and have been amazed at the growth in the industry over the past decade or so. The...
Terrible Week (and It’s Only Just Started)
Nature has a way shaking us up when we least expect it. Strong winds whipped up huge fires in Napa and Sonoma counties on Sunday...
How Well Are You Tracking Your Social Media?
While distributing information to your customers and potential customers through social media is important, it’s also important to know how the people that you...