I have read that the average attention span is down from 12 seconds in the year 2000 to eight seconds now, which is less than the nine-second attention span of your average goldfish.
However, according...
Great Oregon Wine Company Acquires Willamette Valley’s Duck Pond Cellars - The Great Oregon Wine Company (GOWC) announced today it has acquired iconic Willamette Valley winery Duck Pond Cellars...
I spend much of my time reading business related journals, newsletters and such, subscribing to lots of them and finding other information online. This time I was looking for information on motivating...
As I mentioned last week, I downloaded an informational guide with information on overcoming sales objections from Resourceful Selling. This week is part two in the review of the Information.
First: Let’s...
I downloaded a handy informational guide of overcoming sales objections from Resourceful Selling, which I am going to share you over the next couple of blogs.
The information starts with a headline:
“The...
Last week we looked at what to do, and this week we are looking at the opposite side of the What, How, Who, and Why of selling, which is:
What are you not offering
How are you not offering it (is our...
Before we even get on the sales floor, there are a number of questions (and the answers to these questions) that we have to know. If we don’t know the answers there is no way we can be as successful as...
As we are in the midst of the summer visitor season at present, this week’s blog has some reminders about the importance of selling in the tasting room, at events, and anywhere else that it seems appropriate.
It...
I was recently asked to do an evaluation of a tasting room experience for a winery at which I had done some training. This meant I actually know the staff. Usually I would not go myself, but find shoppers...
In the past couple of blogs we have talked about the different categories that wines may fall into and the pricing for those categories. Last week I wrote about the four categories of Premium wines. This...
