A few weeks ago, Rob McMillan an EVP with Silicon Valley Bank and founder of their wine division wrote, as part of his blog about his prediction for the slowdown of growth in wine sales starting around...
If you want to increase your sales quickly and simply, good customer service is your biggest asset. It will increase customer good will, willingness to buy and return visits. We talk a lot about sales...
One of the things I like most about the work I do is that it involves a fair amount of research on different topics. I use the information I find to create handouts at seminars and for my weekly blogs....
I have been catching up on my reading lately and have come across some great articles. Today’s blog is all about.
“Why the Modern World Is Bad for Your Brain” which is an article by neuroscientist, Dr...
I found a great article in the Guardian online with information from the Kellogg School at Northwestern University. The article is all about how showing warmth to co-workers, employees, etc. is an important...
We all know that part of a good business survival plan is a well-researched competitive analysis. Before you start a business, investigating your competition, their products, prices, marketing and public...
Important points that many businesses fail to consider when they are sending out information to customers, whether that information is through social media, emails, text or even through the mail is:
Will...
To be successful, your customers and prospective customers have to know (and be constantly reminded of) how your business is different from other businesses in your area that are selling similar products.
Without...
Julie Pedroncelli St. John from Pedroncelli Winery sent me a great article by Barry Stuckey who has spent much of his career in hospitality. The article was about a waitress he encountered in a eatery...
Are your employees following the company on social media? If not they should be. Social media is a great place for employees to get reminders of the information or offers that you are broadcasting to customers.
In...
