May 12, 2026
May 12, 2026 — Wine Market Council (WMC) announces an exclusive member webinar unveiling new insights from its latest Consumer Taste Preference Study. Entitled Taste Matters: What “Wine-Hesitant”...
September 16, 2025
Sept. 16, 2025 – Napa Valley, California – The Wine Market Council (WMC), in partnership with leading consumer research firm Vista Grande, has completed a major national study exploring...
July 16, 2025
July 16, 2025 (Napa Valley, CA) — The Wine Market Council (WMC), a membership-driven leader in advancing the U.S. wine market through research and insights, has launched a major new initiative to...
October 15, 2024
By Dr. Liz Thach, MW
Chef Rashida Holmes grew up enjoying the delicious Afro-Caribbean soul food recipes passed down by her mother and grandmother from Barbados. She remembers when she was three...



