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Liz Thach, MW to Retire as President of Wine Market Council; Welcomes Michelle Egan to Role
July 22, 2026 (Napa Valley, CA) — Wine Market Council President Dr. Liz Thach, MW, announced today that she will retire from the association on August 5, 2026. Michelle Egan, founder of Egan Wine...
Taste Matters What Wine-Hesitant Consumers Want in Their Wine Photo Credit Canva-AI
Wine Market Council Announces Webinar on Results of Consumer Wine Preferences Study
May 12, 2026 — Wine Market Council (WMC) announces an exclusive member webinar unveiling new insights from its latest Consumer Taste Preference Study. Entitled Taste Matters: What “Wine-Hesitant”...
Consumers Solutions to Reduce Wine Purchasing Barriers. Photo Credit Pexels
Consumer Solutions to Reduce Wine Purchasing Barriers: WMC Webinar Reveals Survey Results
Sept. 16, 2025 – Napa Valley, California – The Wine Market Council (WMC), in partnership with leading consumer research firm Vista Grande, has completed a major national study exploring...
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Wine Market Council Launches National Study and Webinar Series to Help the Wine Industry Break Down Consumer Barriers
July 16, 2025 (Napa Valley, CA) — The Wine Market Council (WMC), a membership-driven leader in advancing the U.S. wine market through research and insights, has launched a major new initiative to...
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Pairing Wine with Multicultural Cuisine:  J Winery’s ‘Shifting the Lens’ Program Is Breaking Old Paradigms
By Dr. Liz Thach, MW Chef Rashida Holmes grew up enjoying the delicious Afro-Caribbean soul food recipes passed down by her mother and grandmother from Barbados.  She remembers when she was three...