Taste Matters What Wine-Hesitant Consumers Want in Their Wine Photo Credit Canva-AI
Wine Market Council Announces Webinar on Results of Consumer Wine Preferences Study
May 12, 2026 — Wine Market Council (WMC) announces an exclusive member webinar unveiling new insights from its latest Consumer Taste Preference Study. Entitled Taste Matters: What “Wine-Hesitant”...
Consumers Solutions to Reduce Wine Purchasing Barriers. Photo Credit Pexels
Consumer Solutions to Reduce Wine Purchasing Barriers: WMC Webinar Reveals Survey Results
Sept. 16, 2025 – Napa Valley, California – The Wine Market Council (WMC), in partnership with leading consumer research firm Vista Grande, has completed a major national study exploring...
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Wine Market Council Launches National Study and Webinar Series to Help the Wine Industry Break Down Consumer Barriers
July 16, 2025 (Napa Valley, CA) — The Wine Market Council (WMC), a membership-driven leader in advancing the U.S. wine market through research and insights, has launched a major new initiative to...
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Pairing Wine with Multicultural Cuisine:  J Winery’s ‘Shifting the Lens’ Program Is Breaking Old Paradigms
By Dr. Liz Thach, MW Chef Rashida Holmes grew up enjoying the delicious Afro-Caribbean soul food recipes passed down by her mother and grandmother from Barbados.  She remembers when she was three...