As the DTC wine market continues to grow, creating a seamless customer experience becomes essential.
By Louis Amoroso
In an era dominated by digital experiences, the wine industry has undergone...
The title of this blog, “What Your Guests Want From You,” is somewhat disingenuous. All businesses have many different types of customers, though in wineries there are even more variables. Coming through...
It comes back to understanding who the customer is, what they want and building a relationship around that in order to maximize sales.
The biggest difference between tasting rooms and wine clubs that perform beyond expectation and those that don’t, is an organizational commitment to employee training, according to the 2017 VinQuest direct...
I have read that the average attention span is down from 12 seconds in the year 2000 to eight seconds now, which is less than the nine-second attention span of your average goldfish.
However, according...
Engagement with customers is not only about what you tell them, it is also about when. If you want customers’ visits to your winery to be remembered, when you give your customers information is as important...
The airlines have not been getting kudos lately as far as their customer service towards passengers goes. For a while it has been one thing after another.
I have been traveling quite a bit and been spending...
The beginning of the year is a good time to review your customer service and your customer retention. How did you do at holding on to customers in the past year? Who has dropped off the radar and why?...
I have been doing research lately on how to genuinely charm and engage customers. For those of us who serve the public, being charming to our customers should be at the top of the list. Shown below are...
There was an interesting article in a Marketing Profs email a month or so ago about customer service and what customer service issues annoy customers the most. I am sure that most of us can guess what...
