Tag: Consumer Research
Successfully Sell Wine No One Wants or Knows About
Wine Industry Advisor connected with regional heads, brands, and marketing masterminds who discuss how to revive a sagging reputation, or create one from whole...
New Research Study Highlights Motivational Differences of Wine Consumers by Generation
As a consumer, shopping for wine can be overwhelming. The aisles are full of wine bottles, each with a different label, color scheme, bottle shape, region, varietal, price point, and more. Your eyes scan the bottles and pause on one and then another.
Afternoon Brief, March 19
"Very high levels of arsenic" in top-selling wines: A proposed class action lawsuit is being filed Thursday in California that claims some of the country's top selling wines have high levels of arsenic...
Wine Market Council Releases 2014 Consumer Consumption Habits
Wine Market Council, the non-profit association of grape growers, wine producers, importers, distributors and other affiliated wine businesses, has compiled relevant research available to any journalists covering wine consumption.
