Tag: Carl Giavanti
Does Social Media Help Me Sell Wine?
Engaging in social media is like having your own PR department. I like to call it Consumer PR. You are initiating a conversation about...
Marketing a Brand in the Contemporary Marketplace Calls for Innovative Strategies
By Elizabeth Hans McCrone
Ever since Prohibition was repealed by the 21st Amendment in 1933, alcohol sales have been dominated by a 3-tier distribution system...
Trade Show Attendee Strategies
Tradeshow season is coming up soon. Conferences usually last more than one day. So how to come out of the conference energized with ideas...