Home Tags Barbara Barrielle

Tag: Barbara Barrielle

New Napa Ballot Initiative Splits Wine Industry, Set to Repeat Measure...

After the controversial and hotly debated Measure C was narrowly defeated in Napa County, the organization responsible for bringing the measure to the ballot, Napa Growers and Vintners for Responsible Agriculture (NGVRA), is attempting to get a new initiative on the November 2020 ballot ...

Wineries Get Creative to Reach Customers During Pandemic

As the mandate came down in California and other states to close tasting rooms as part of the prevention of the spread of the Coronavirus through gatherings, wineries were forced to pivot from normal operations to both creative ways of selling wine ...

Wine Event Cancellations Hurt Associations’ Marketing Efforts and Budgets

I was in a tasting room in downtown Healdsburg on Sunday, March 15, when a passerby called in the window and said “enjoy your glass of wine….

Wine’s Most Inspiring People: The Consistent Force Behind Sustainability in Practice

Over the holidays, I stopped to taste the extraordinary array of wines at Castoro Cellars in Paso Robles and almost tripped over the SIP certified sign at the entrance. This winery is proud of their role as an early adapter of Sustainability in Practice (SIP) and the principle of sustainable practices don’t stop with a sign ...

Wine’s Most Inspiring People: Blazing the Way for Canadian Wine

Christine Coletta is a force in the development of the Canadian wine scene. Although she is the popular founder of one of the first custom crush facilities, Okanagan Custom Crush, her latest venture is only one in a long history of building respect for the British Columbia wine scene ...

Wine in Cans Will Represent 10% of Market in 2025

Nielsen data started tracking canned wine in 2014, only five years ago when canned wines represented less than $10 million of the total market.

Wine Industry Well Equipped to Meet Climate Change Challenges

“Wine people are interested in surviving and succeeding and will work within the natural boundaries they are given,” says Jim Trezise, President of WineAmerica. He has his finger on the pulse of the wine industry and is intimately aware of the issues facing vintners ...

Within Five Years Entire Brands Will Be Created Through Pre-Production Personalization

Within Five Years Entire Brands Will Be Created Through Pre-Production Personalization: “Within five years you will see entire brands created through pre-production personalization by flavor and shopper profiling at an individual level.

Three Perspectives on the Challenges of the North Coast Wine Industry

Three Perspectives on the Challenges of the North Coast Wine Industry: Dire warnings, cautions, and stories of winegrowers beginning to feel the pinch of a stagnating wine market have emerged through the harvest season.

Groundbreaking Production Software Enhances Winery Efficiency and Bottom Line

She set out to create a platform that would transform how winemakers worked through the production process, but it had to be mobile-friendly, intuitive and flexible as well as easy to learn.

Wineries Back to Business After Kincade Fire and Encouraging Visitors to...

Soda Rock met the challenge head on. Once route 128 and Alexander Valley opened and people were probably going to be travelling to check out the damages, the winery set up a temporary tasting bar. They invited the public to come see what they lost but also what they had not. The wines were good, the spirits were up, and everyone was safe.

Creating a People-Centric Wine Business

Creating a People-Centric Wine Business - “The future isn't about technology”, says Geoff Ables, managing partner at C5 Insight. “It's about people - and it's about how technology will aid businesses in delivering better experiences to customers and ...

Wineries Share Their Point-of-Sale System Priorities and Experiences

Point-of-Sale systems in wineries seem to be a love-hate relationship…many times the hate overcoming the love as the frustrations of adapting to changing and challenging environments puts a strain on winery personnel and the electronic retail and data system that supports their efforts.

High Notes of the Wine and Weed Symposium

Last week’s Third Annual Wine and Weed Symposium attracted a huge group of wine and cannabis professionals to the Hyatt Regency Sonoma Wine Country in Santa Rosa to learn about emerging trends in consumer behavior, the impact on wine sales in states where recreational cannabis is legal, and how alcohol beverage companies can and do invest in cannabis. The continuing enthusiasm for this new frontier, this brazen opportunity, and the vast cross-marketing potential with the wine had attendees leaving on a high note.

Women, Wine & Weed

The women on this Wine and Weed Symposium panel are unmistakably movers and shakers of the cannabis community. They approach the responsible marketing and consuming of cannabis as professionals, either migrating from the wine and related business to weed and adding this new frontier to their already busy wine life or transitioning completely.