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How Was Wine Blindsided by Recent Trends in Consumption and Demand? Pick a Reason.
Is it any surprise that not enough people in the wine business noticed the anti-drinking efforts and tried to do something about them? Probably not. Over the last couple of years, the wine business has...
Global,Communication,Network,Concept.,Worldwide,Business.,Diversity
Appellation Academy: A Place to Grow Your Marketing Skills and Solve Big Problems
Marketing professionals join together for classes, networking and industry discussions    Last week, 30-year wine industry marketing veteran Michael Wangbickler (Balzac Communications) announced...
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Whitehall Lane, a ‘Best-Kept Secret’ in Napa, Partners with Balzac Communications and Marketing to Let That Secret Out
SONOMA, Calif. (May 4, 2023)—Napa’s Whitehall Lane has been called a best-kept secret in Napa. One of the region’s few remaining family-run wineries, the company is known for its humble and welcoming...