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The Hock Bottle and Fighting a Wine Stereotype

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Between consumer (mis) conception, business logistics, and marketing techniques, wine industry pros consider the right package for classic aromatic white varieties. —Kathleen Willcox For many consumers,...

WIN’s packXplore Conference Studies Consumer Acceptance of Nontraditional Wine Packaging

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—Alexandra Russell Wine Industry Network continues to keep the industry informed despite continuing challenges with in-person seminars and trade shows. Its newest conference, packXplore, broadcasted...

The Role of Beverage Cans in the Winery Industry

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While glass bottles remain the primary packaging medium in wineries, beverage cans have been rising in popularity at a fast pace among consumers. A...

Wine in Cans Could Be 10% of Category Says Free Flow...

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Free Flow Wines are betting big on the continued growth of alternative sustainable wine packaging with an investment of around $10 million in a...

Free Flow Wines Sparkles with Innovation on Tap and Beyond the...

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Free Flow Wines saw the rising popularity of sparkling wines and the category’s particular challenges for delivering an optimal by the glass experience as...