Three Tier Talk

Is Your Brand Built for Expansion?

In America we love growth. We love multiples. We love sequels. No one needed a Rocky VI. We did not need a Disneyland in...

The Booze Business Is All About Perception!

Often times when I fly, and I fly very often, I am very grateful for the 3 or 4 hours I get without Wi-Fi. I...

The Perfect Winemaker

When I was a child there was a movie filmed in my local area caller Weird Science. It was about two kids that designed...

Why Makers Matter in the Sales Process

Currently I am 30,000 feet above California having just completed a whirlwind 20 hours in Los Angeles. Now our BevStrat team is heading back...

3rd Party Distribution Benefits

and why the option is a wonderful solution If you are a regular reader of my published writing you know that I am a fan...

Best Practices in Coming to America for Your Brand

Coming to America was a great Eddie Murphy movie from the 80’s. I remember McDavid’s, the premise of money cannot buy love, and all the...

5 Reasons Why Summer Is More Important Than Winter for Booze

You have read that correctly! Summer is more important than the winter season for selling. How can that be? Huh? Has Rosen lost his...

Think About Your Brand Rep as a Shared Service to Launch...

In the last week alone I or someone on my team has used Uber, TaskRabbit, Uber Eats, and Handy from an app on our collective...

Weed Should Scare You!

When I say weed should scare you I am not talking about You, the reader, I am speaking about the very basic, everyday, mundane, generic...

The Market Will Never Lie to You

In our office, nearly every day, we get a pitch deck from the “next” Tito’s, Sophia, Yellow Tail, Estancia, Josh Cabernet, Fireball, Goose Island,...

Rosé Is a Price Game, Makers Are Impatient, Gig Selling Is...

Summer is here. Officially not yet, but the weather says different. Memorial Day has come and gone and all over America the summer booze...

Why We Love the Booze Business

It’s Friday morning, early, early Friday AM, I am sitting here in my office working away. Coaching our sales and strategy teams to finish...

What I Learned at WSWA 75

A lot!  A ton! A boatload!  Let me add some perspective. First – I learned how much sleep a human needs Second- I learned that a...

Distributor Heaven: WSWA Is WYSIWYG

Wine & Spirits Wholesalers of America is what you see is what you get Two weeks and counting! 14 days and the annual pilgrimage to...

Anatomy of a Brand Launch

Our team is in Los Angeles this week to launch an Australian beer brand called 4 Pines. This is the 2nd largest brewer in...