2018-session1a
Mouthfeel Lessons Learned - Troubleshooting Fermentations
“Mouthfeel, or how a wine feels on your cheeks and tongue when you taste it, is one of the most important sensory aspects that communicates ‘quality’ in a wine,” says Alison Crowe of Plata Wines.
Expert Editorial
3 Tips for Wooing Your Wine Club
You know the story. Wine lovers see a promotion to “join the club” or to get those special “members-only” benefits and they sign up for your wine club. They’re excited. You’re excited. You send out the...
E Column logo
Are Your Employees Motivated?
Business owners may spend a lot of time planning ways to motivate staff and managers. However, it seems that starting with why staff members are not motivated should be the first step in the process. If...
3 Tier Talk
Bet on Yourself in the Booze Game
Musing from 30,000 feet flying from LA to Chicago. There are a few end-of-year comments that need to be made. I am coming back to Chicago after a brief 30 hours in LA working with two brands. For one brand...
KokomoWine_label
Can You Beat This? Kokomo’s 100-Point Score in the North Coast Wine Challenge a Game-Changer
When winemaker Erik Miller got the call informing him that his 2015 Gopher Hill Pinot had just garnered a 100-point score, and oh, by the way, it took Best of Show at the 2018 North Coast Wine Challenge,...
Letters to the editor
Wine and Power, a Palimpsest for Armistice Day
Given the dismal quality of history education these days, and the even more dismal state of discourse on this subject beyond pop trivia, it is likely most people will commemorate the end of World War One...
2018-session2a
Preventing Stuck Fermentations While Preserving Wine Quality
“If you’ve ever had a stuck ferment, you want to avoid that in the future. In the past, I’ve battled with stuck fermentations that were mainly fructose, and they’re a bear to restart.”
Expert Editorial
Holiday Wine Marketing Tips on a Budget
Holiday wine sales, already? Seasonal shopping began in October this year, with nearly half of all holiday purchases predicted to occur on mobile. With over 3,600 wineries in California alone, standing...
Holiday Sales
The scariest thing about Halloween is that it makes us realize how little time we have left in this year. Which means that if you haven’t already rolled out your holiday selling plans, now is the time....
Emetry Data Summit
Making Big Data Work for Wine
“Data doesn’t always tell the truth,” said Paul Mabray, CEO of Emetry in his opening remarks of the Wine Industry Data Summit, setting the tone for an inspirational series of talks about the challenges...
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