Wine Business Editorial

Competition Is Fierce, so How Does a Vineyard Stand Out in...

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According to Karissa Kruse, president of Sonoma County Winegrowers, a shift has happened in the past few years. “Consumers now care about what goes on at a farm level,” she notes. Kruse mentioned that, not that many years ago, it was unique to put the vineyard name on the bottle, but now that is a fairly standard way to give an added marketing benefit to a bottle of wine.

Running Winery Associations from the East Coast to the West Coast:...

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Running a wine association takes a tireless multi-tasker. The job is a combination of strategy, business development, marketing, finance and politics. It takes understanding the needs of the association, as well as the community as a whole. It is about managing the desires of a diverse group, from large producers to small producers.

Selling to the Customers’ Emotions

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I was watching The Wine Show on the television the other day, It’s an English show that talks about wines from around the world,...

Jackson Family Wines Shows Industry Leadership with Launch of Sustainability Report...

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“We are committed to being leaders in responsible winemaking, and are sharing the story of our journey with others to inspire and inform,” the...

Effective Performance Management: Should They Stay or Should They Go?

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By Casi Jewett, MAOD, SPHR, SHRM-SCP, The Personnel Perspective One of the most challenging aspects of running any business is managing employee performance issues. Due...

Getting Heard Through an Overcrowded Medium

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Don’t you love the Internet?? Well sometimes you might (when an order comes in from an email you sent out) and sometimes you don’t. However,...

Another War in Stags Leap

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by Monty Preiser Almost as if they had seen our recent story explaining the differences, and touching upon the history, of the Stags Leap AVA, Stag’s...

Next Generation Santa Cruz Mountains: Carrying on Paul Draper’s Legacy

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Draper recently announced his retirement after 46 vintages, turning over the keys of the kingdom to a new group of winemakers in the Santa Cruz Mountains, eager to make their mark, yet cognizant of the enormous footsteps left by his departure, not to mention the pressure of sustaining that larger-than-life legacy.

The Four Categories of Emotional Intelligence

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Continuing from last week on the subject of emotional intelligence. Taken from an article by Lindsay Kolowich on the Hubspot blog, we are now...

Are You Emotionally Intelligent?

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Recently I came across an article by Lindsay Kolowich on Hubspot’s blog about Emotional Intelligence that was very interesting. For those of us who...

It’s Not Too Early to Start Holiday Planning

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It’s already the middle of August and in my neck of the woods school has started, which brings to mind autumn and starts me...

Tap into Your Creativity

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For those of you who write promotional pieces, newsletters, emails, event invitations, etc., coming up with topic ideas is not always easy. Even the...

40 Years Later Pinot Noir Joins Cabernet Sauvignon and Chardonnay in...

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On the 40th anniversary of the ‘Judgement of Paris,’ the United States has once again proven the best place to grow classic French varietals is not always in France. Oregon Pinot Noir has shaken expectations with the announcement that Domaine Serene’s 2012 Winery Hill Vineyard grabbed the coveted Platinum Best of Show for Pinot Noir over £15 at the 2016 Decanter World Wine Awards (DWWA). The wine from the Dundee Hills AVA in Oregon’s Willamette Valley beat out 6 grand cru and 26 premier cru Burgundian Pinot Noir.

Keeping Up with Your Customers

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Times change, people change and tastes change. What people want at one stage of their lives is not necessarily what they want at others....

The More Things Change…

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We are familiar with the saying by Jean-Baptiste Alphonse Karr a 19th century French critic and journalist, which is loosely translated “The more things...