Wine Business Editorial

Loss of Sales, Result of Wine Industry’s Failure to Meet Mobile...

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Have wine brands across the industry embraced promoting themselves through the use of mobile apps? Scott Stanchak, who teaches graduate level e-commerce marketing at NYU, and is the Managing Director, Mobile Marketing Strategy, at The New York Times, thinks not.

Zipz Wine Unzipping the Potential of the Single Serve Market

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One innovative idea can be the key to accessing new marketplaces and segments, but the technical challenges to implementing that idea can be daunting...

Educating Your Customers

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There is s lot of discussion at businesses and especially in the wine business about the need to educate customers about products and services....

“What Kind of Tree would You Be?” and Other Stupid Interview...

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By Joel A. Miller, ChateauHR Consulting I’m amazed by the number of mediocre interviews in our industry.  Many use silly questions to gauge the candidate’s...

Finding Fresh Insights in CPG Marketing Trends

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The adult beverage business does roughly 43% of total sales in the last 7 weeks of the year, and that makes the 4th quarter critical for all interested parties to hit their year end numbers.

S.M.A.R.T. Marketing

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As we come into October, it’s time to start thinking about next year’s goals and budgets. Create your goals with the help of all members...

Innovative BlueMorph UV Tank Sanitation Technology Expands Options and Markets

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After a period of trials, BlueMorph UV delivered their first commercial ultraviolet light sanitation unit to Jackson Family Wines in September 2015, and in...

Happy Customer Service Week

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Next week or most of next week, October 3 – 7, is Customer Service week. According to the Customer Service Group, in 1992 the...

Millennials on How Their Generation Engages with Wine

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The millennial consumer continues to rise in prominence for the wine industry, but being able to identify the important trends and mediums to connect, engage, and build loyalty with them is a challenge for traditional wine marketers.

Slam the Brakes on That Spinning Hamster Wheel!

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Too often people mistakenly assume high activity equals actual progress. Jennie was wiped out after a second 70+ hour week at the Tasting Room…but she was so proud of the work done as the TR manager to improve sales. She had rearranged the merchandise…added new signage - that customers could now read...scrubbed the back room floor one night to demonstrate to her team how important cleanliness is to the business. The list went on and on…

Marijuana and Wine: Understanding New Competition to Build New Opportunities

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The legalization of marijuana in California is a topic with polarizing effects on wine grape growers. Tina Caputo, moderator for WIN Expo’s upcoming session; Marijuana and Wine: Understanding New Competition to Build New Opportunities, believes this topic is important and pertinent to the wine industry.

Bakery Succeeds with Wine Industry Marketing Strategy

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La Brea Bakery takes a page out of the wine industry’s playbook with their new La Brea Bakery Reserve line of farm designated breads...

What Is Your Body Language Telling Your Customers

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Body language sends silent (non-verbal) signals, many of which we are not aware of. Though all the time we are talking to someone our...

National Organization Is Influential Ally for Wine Industry in Washington, D.C.

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“We’re always talking about having a good climate to grow grapes, but we neglect to understand that we also need a good business climate to have a healthy industry,” Trezise affirms.

Dr. Mark Matthews Discusses Winegrape Quality Paradigms at Healdsburg SHED

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Winegrape Quality Paradigms: Observation and Explanation was the topic of Thursdaynight’s Luminarias talk, sponsored at SHED, Healdsburg, by the Healdsburg Literary Guild. The speaker was Professor Mark Matthews of UC Davis, who has written the idea-challenging book, “Terroir and Other Myths of Winegrowing”. Dr. Matthews is an environmental plant biologist in the UC-Davis Department of Viticulture and Enology Agricultural and Environmental Sciences, and has done extensive research concerning the traditions of grape-growing.