It’s easy to get stuck into ruts mentally. Many times, when we come up against something new or different, we may try to fit it into the structure for similar information that already exists in our brain....
“Turning the Tables – Interviewing the Interviewers” ” is a Q&A series profiling Wine Writers. KAREN MACNEIL is one of the foremost wine experts in the United States...
Discover:
What your customers are looking for.
What has stopped them from buying (from you or others) in the past.
According to Harvard Business Review: More than 50% of customer loyalty is based on...
Managing the Impact of Climate Change: While the full impact of climate change on the wine industry remains to be seen, we are already beginning to see the initial effects of it. This year’s 8th annual...
Continuing the theme from last week’s blog, here are more tips on working with your local tourism programs (and others) to promote your winery and increase sales.
Thanks to Thomas Salley, Director...
Do I have your attention? Sad but true stories for all my brand makers and suppliers to be.
We deal with this reality all the time. No matter how good your brand is, no matter how wonderful your distiller...
What Part of Reality Are You Missing? Augmenting Smart Packaging - What are customers looking for in wine packaging that most wineries are ignoring or missing at this point? Simply put, it’s the story....
If someone told you that you could increase your business by a whopping 50 percent through an affordable technology using the principles of preference based marketing, would you be willing to give it a...
Creating a People-Centric Wine Business - “The future isn't about technology”, says Geoff Ables, managing partner at C5 Insight. “It's about people - and it's about how technology will aid businesses in...
by Liz Thach, MW
Many global wine regions recognize the benefits of working collaboratively with other regions, even forming associations and alliances to travel and market together. However, in some...
