Automation Aimed at Consumer Preferences Is Key to Successful Digital Marketing Strategies: “Not everyone in your CRM is created equal. Some are more engaged, some purchase more, some are involved in wine...
Soda Rock met the challenge head on. Once route 128 and Alexander Valley opened and people were probably going to be travelling to check out the damages, the winery set up a temporary tasting bar. They...
We have the good fortune of meeting brand-trepreneurs (people who make booze) all day every day. They come to our offices or we meet them on the road, and they all ask the same question from us; they all...
Premium (higher) pricing of wine is one way to display the quality associated with the wine. Before you decide to enter the premium pricing arena, get some opinions on what others think about your wine....
Tactics and Techniques Designed to Drive Demand for Your Brand: The Wine Industry Network (WIN) 3-Tier Wine Symposium last May was designed to help small to midsize wineries understand how to succeed in...
Mitigating for Smoke Exposure and Returning Value to Tainted Wine: That wildfires have become an annual summer ritual comes as no surprise to anyone. Not only are the numbers increasing – in 2017, there...
After having some customer service problems with large and small companies of late, I thought it would be a good idea to write a blog on customer service. Rather than start the piece by complaining about...
What to Expect When Cal Expo Hosts Unified Wine & Grape Symposium for 2020: With the move to the Cal Expo for the 2020 Unified Wine & Grape Symposium (UW&GS), both attendees and exhibitors might have questions...
Kunde and Vintage Wine Estates (VWE) have filed suit against their insurers at Sonoma County Superior Court collectively seeking approximately $20 million in losses. The wineries claim their insurers wrongfully...
The festive season is nearly upon us, the most critical trading time of the year for the wine business. Most restaurant outlets will expect November and December to be worth at least double their normal...
