Wine Business Editorial

Selling Wine Through Facebook Requires the Tenacity for Testing of a...

0
Remember that teacher in high school who relentlessly surprised the class with random, mid-week quizzes? The secret to success of selling wine through Facebook...

New Company Breaks Barriers to Distribution for Small Producers

3
Consolidation continues to make distributors bigger and fewer while the number of producers grow with new small producers enter the market. The vast majority...

How Napa Valley Plays to Its Strengths and Nurtures the Roots...

0
It’s Cabernet season in the Napa Valley. Cabernet season is a marketing program like wine month or international day in that it tells...

It’s Important to Be Important!

0
It’s nice to feel important. Think about the last time someone (a friend, family member or a business) made you feel important. What does...

I Went to the Gym and Forgot My Shorts at Home

0
Pretty weird headline for a business article, I know! Weird but true, absolutely true! I like to go to the gym when I am back...

French Wine Capitalizing on U.S. Drinking Trends

0
Major trends in the U.S. wine market including premiumization, sparkling wine, and rosé play to the strengths of French wine leading to a 14.2%...

Are You Missing Marketing Opportunities?

0
There are very few times when you are talking to others that you can’t take advantage of marketing your business. I don’t mean hijacking...

Placing Your Brands with Big Distribution Is Like Dating a Supermodel

1
This article is penned at 30,000 feet traveling home from a weekend in Las Vegas. Two things about Vegas that are always interesting facts...

Texas Wine Means Texas Wine at Dallas Liquor Store Chain Sigel’s

0
Sigel’s, one of the largest wine sellers in the Dallas area, has taken a pathbreaking decision to promote Texas wine. Going forward, only wine legally appellated as Texas (or a sub-division within Texas) will be placed on the Texas shelves in all eight stores.

Conducting a Job Interview

0
When you are hiring new employees the job interview is critical to successfully finding the right person. In this blog we will be focusing...

Brands and Distribution for the 99%

0
I am feeling pretty good about myself lately. My articles are getting a lot of comments, “likes” and feedback. In this Snapchat world, this...

Wine & Weed Symposium 2017: Strange Bedfellows or Opportunity Knocking?

0
Garnering attention from such disparate online news sources such as Forbes, The Emerald Report and Homeschooling Guys, Wine Industry Network’s newest conference, the Wine and Weed Symposium, announced for August, 2017 in Sonoma County, CA, will be the first such pairing of these two industries. One, a tried and true luxury item for millennia, with 170-year old historical roots in California. The other an underground, cash industry coming to the light. How will this match-up work out?

Are You Hiring the Right People?

0
As we rapidly approach the busy season for many businesses, it’s a good time to think about the qualities we need in the people...

What Happened to the Old Days in the Wine and Spirit...

0
I left the retail wine and spirits game many years ago. After being an operator for 20+ years at Sam's of Chicago, we decided...

Using Customer Reviews To Improve Your Business

0
In this era of increasing customer involvement you immediately know how many of your customers feel about your company as you can see what...