Within Five Years Entire Brands Will Be Created Through Pre-Production Personalization: “Within five years you will see entire brands created through pre-production personalization by flavor and shopper...
Few people have the vantage point of Carolyn Wente, 4th generation winegrower and CEO of Wente Vineyards in the Livermore Valley.
If you want to sell something, the first step is to introduce yourself, and not just by saying: “Do you need help?” but by giving them your name, “Hello, I’m Susan, may I help you?”
The second step is...
by Andrew Chalk
Ask the American wine consumer to describe San Luis Obispo wine and they will likely tell you about the Paso Robles AVA, its pioneering role in growing Rhône varieties, its first class...
Happy Thanksgiving!
After a wonderful day with family and friends, it is back to work on Friday and through the weekend for some of the busiest days of your year. You should be smiling non-stop for three...
Innovation Advances Natural Cork Consistency and Quality: The SARA ADVANCED® process is unique in its meticulous treatment of corks, and has created a product that virtually takes away the guesswork of...
Bolstering Grapevines to Handle the Effects of Climate Change: BluVite (pronounced bloo veetay) was developed in Italy by BluAgri about 10 years ago to help grape growers deal with the inevitability of...
Three Perspectives on the Challenges of the North Coast Wine Industry: Dire warnings, cautions, and stories of winegrowers beginning to feel the pinch of a stagnating wine market have emerged through the...
Sometimes goal setting is measured on what management would like to see; rather than what is a reasonable increase or numbers that your sales staff can accomplish.
Start with checking what the sales goals...
While typing this I am yet again on a plane heading to another city to meet with suppliers to talk about the end of 2019 selling year. I am in-between two fellow travelers, one with a pillow in hand (will...
