Wine Business Editorial

What Makes People Buy?

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I was looking into buying patterns on the internet the other day for a couple of sales seminars that I am putting together and...

Your Website Visitors Are Telling You Everything You Need to Know...

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Making sense of the data you get from your website. Consumer website behavior provides much of the information you need to make better marketing investments....

Get in the May Mood

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There is a lot going on in the month of May. Mother’s Day is coming up fast. Think of different ways to wish a happy Mother’s...

Preconceptions Still a Problem for East Coast Wines

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The quality of wine produced in the Eastern U.S. continues its upward trajectory, but wineries still struggle with consumer perception and their doubts about the quality.

How to Get Off in the Best Possible Way

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I am sure that many of you clicked this link for all the wrong reasons. The title is meant to evoke the ease of click...

Skills That Successful Salespeople Have?

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Good salespeople are a company’s best asset, but a good salesperson needs to know more than sales tactics. The most important skill is customer service....

Seismic Shift at Big Basin Vineyards: “At the Time, I Didn’t...

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by Laura Ness Owner/Winegrower Bradley Brown of Big Basin Vineyards has been on a long, tumultuous journey as a self-taught winemaker in the middle of...

Buying Brand Only and Building on an Asset Light Wine Business

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News of large mergers or acquisitions in the wine industry seem to arrive at an increasing clip, and those involving large swaths of land...

Are Your Customers Having Fun?

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How often do your make your customers smile or laugh? Is it at least once during any interaction? Well almost any interaction, if someone...

New Winery Association Leadership Conference a Success: Must-Go Say Attendees

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Stepping up to fill a much-needed niche in the beverage industry, the 2017 US Wine & Beverage Expo (USBevX), held in Washington, D.C. offered something unique; the first-ever Winery Association Leadership Conference (WALC). Built for association directors (at state, regional, and AVA levels), their board members, and key staff, this fledgling conference achieved high marks from all parties, attendees to panelists.

A Foot in Two Industries: How Wine and Weed Cross-Pollinate

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Cannabis has long been grown in the shadows, under the canopies of the Emerald Triangle, while wine grapes were grown in the neighboring counties of Sonoma and Napa in the open, under the warm California sun. Now, cannabis, a plant whose flowers can be worth as much as gold, is beginning to emerge from those shadows and venture into the mainstream. The same can be said for business professionals who are also emerging from other industries, like wine, to embrace the opportunities that the cannabis industry presents. I spoke to two women who have a foot in both wine and weed, starting their careers in the wine industry, and more recently stepping into the cannabis industry, while still maintaining their work with wine.

Small Brands Need a Better Fit in the Market

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In my role as National Spokesperson for Liberation Distribution I have been making the rounds at industry meetings and events for the last few months....

Customer Service: The Good, the Bad, and the Very Ugly

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After watching a segment on the television about a couple of companies that offer customer service that is above and beyond the norm, earlier...

Gender Inequity Discussed at Wine Women Equal Pay Day Conference in...

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On April 4th a local wine industry professional group from Napa and Sonoma, Wine Women, held their first Equal Pay Day mini-expo at Napa Valley Community College.

U.S. Producers Betting on Rosé and Challenging French Dominance

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“Is it on? Yes, it’s definitely on. Pink is trending; it’s a heavy trending thing, and I don’t see it going away at all,”...