Wine Business Editorial

Take the Time to Do Some Research

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One of the things I like most about the work I do is that it involves a fair amount of research on different topics....

Behind the Scenes with a Successful Winery Video Team

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In digital marketing, quality content is key to attracting, engaging, and retaining an audience, and video is one of the most powerful tools available. The high speed connections available on mobile devices today mean that videos can be watched anywhere at any time - and they are.

What Does the #43 Mean to You?

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We are in it now! We are post Labor Day season. Hopefully, post “on hold” list from the summer buying season. Post “the whole...

Rosé Revealed: 9 Winemakers Share Their Styles & Approaches

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Rosé is definitely the big buzz these days, with wine drinkers of all ages, and not just millennials (21 to 39) going crazy for rosés of all hues. Pantone’s 2016 color of the year was, unsurprisingly, Millennial Pink, and it is still showing up all over.

Tips for Keeping Your Brain in Top Form

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I have been catching up on my reading lately and have come across some great articles. Today’s blog is all about. “Why the Modern World...

Event and Hospitality Constraints Strangling Direct to Consumer Sales Vital for...

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Across the entire wine industry, there are significant challenges, stated Robert McMillan, executive vice president and founder of Silicon Valley Bank’s Wine Division at the recent forum of Santa Barbara’s wine industry.

Over-Exposed – Vineyard Volatility Amid a Changing Climate

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Climate disruptions are increasing in volatility throughout the world, impacting many sectors and industries. Among one of the hardest hit is agribusiness – specifically wineries – which depend on stable soils and climatological consistency to deliver a viable product. How will raging wildfires, searing temperatures and flooding rains change the business? And how can insurers assist worried vintners and their customers?

Who Needs a Sales Force?

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The question is not rhetoric but rather a real question that we get asked all the time. Real questions asked by real people, suppliers, and...

Charlottesville-Area Wineries Welcome Visitors in Tragedy’s Aftermath

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Before August 12, the town of Charlottesville was known to many as a charming college town in northwest Virginia, surrounded by green rolling hills, lush vineyards and some of the state’s best wineries. That idyllic image changed when a white supremacist rally turned violent, resulting in the murder of one counter-protester and injuries to dozens of others.

Wine in Cans Shifting Consumer Perceptions, Especially Among Millennial Drinkers

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The classic “wine snob” model, epitomized by images of cork sniffing connoisseurs spending lavish amounts of money on bottles culled from famous European cellars, may well be making way for consumers embracing a newer, fresher version of the beverage that’s driving a sharp, upward trend in the wine-buying marketplace: wine in cans.

Denise Gardner: Consumers Becoming More Accepting of East Coast Wines

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Denise Gardner tells the story of waiting to check out recently at the neighborhood grocery store in suburban Philadelphia, watching those in line ahead of her pick up and purchase local wines. “I’ve never had that experience in Pennsylvania before,” she says, “and I was just standing there thinking, 'wow, this is really a change, this is really something different.'"

Warmth, An Important Skill for Leaders

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I found a great article in the Guardian online with information from the Kellogg School at Northwestern University. The article is all about how...

WIN Expo: The “Buying Show” for the Wine Industry

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Harvest is over, juice is settling into secondary fermentation and vines are waiting to be pruned, so it’s time to plan out the next year’s budget.  With the North Coast Wine Industry Expo (WIN Expo) right around the corner, the timing for making budgetary choices couldn’t be any easier.

Hudson Valley Wine In Pursuit of Excellence

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New Pioneers Lay Foundation of Excellence in Americas Oldest Wine Region

Managing Your Beverage Sale Force

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The hardest part of the adult beverage business is not making the product. There are trained distillers, brewers, and winemakers that can handle that. ...